"home brewing" App Store Keywords Research Case | ASOTools
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"home brewing" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “home brewing” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “checked”, “ringtone maker”, “saturn”, “braids”, “hootsuite”, “aarp”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “home brewing” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword home brewing from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
home brewing beer 9 8 247 69
beersmith mobile home brewing ≤5 12 247 120
home brewing recipe ≤5 2 250+ 61
beersmith 3 mobile home brewing ≤5 30 250+ 100
home brewing calculator ≤5 30 250+ 25

The search volume of the core keyword home brewing in Google App Store reached 39, its difficulty level reached 1, and the number of apps related to it reached 250+, among them, there are 17 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Brewfather brewing 47 21
2
Wort Homebrew Calculator homebrew 30 30
3
Brewing Assistant Free brewing 47 21
4
Home Brew homebrew talk ≤5 30
5
Brew Tracker home brewing beer 9 8
6
DIY Dawg - BrewDog Homebrew homebrew recipes ≤5 3
7
Homebrew Logbook - Beer, Wine, Cider, Mead mead 39 40
8
BeerSmith 3 Mobile Homebrewing beersmith 18 31
9
Calculate Beer beerapp bares ≤5 30
10
Palmer's Brewing Water Adj App clive palmer 28 48

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
grunhun 61 31 250+ 160
kombucha 55 50 250+ 230
total wine 52 6 250+ 33
balancd 50 54 248 241
shipt 50 37 247 200

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Grubhub: Local Food Delivery & Restaurant Takeout grubhub 67 35
2
Grubhub for Drivers grubhub for drivers 42 38
3
Postmates - Local Restaurant Delivery & Takeout postmates 60 37
4
Coupons for Grubhub Food Delivery & Promo Codes restaurant, delivery coupons ≤5 30
5
Drizly: Alcohol delivery. Order Wine Beer & Liquor liquor store 50 7
6
DoorDash - Food Delivery door dash 73 32
7
Coupons for Grubhub discount codes by Coupon Apps gruphub 39 25
8
7NOW: Food & Alcohol Delivery convenience store 58 22
9
goPuff: Drink & Food Delivery gopuff 47 33
10
Grub Hub Kenya gruphub 39 25

These five keywords: “grunhun”, “kombucha”, “total wine”, “balancd”, “shipt”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Grubhub: Local Food Delivery & Restaurant Takeout”, “Grubhub for Drivers”, “Postmates - Local Restaurant Delivery & Takeout”, “Coupons for Grubhub Food Delivery & Promo Codes”, “Drizly: Alcohol delivery. Order Wine Beer & Liquor”, “DoorDash - Food Delivery”, “Coupons for Grubhub discount codes by Coupon Apps”, “7NOW: Food & Alcohol Delivery”, “goPuff: Drink & Food Delivery”, “Grub Hub Kenya”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “home brewing”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “home brewing