"braids" App Store Keywords Research Case | ASOTools
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"braids" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “braids” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “validate”, “ibc”, “toreba”, “warts”, “grades”, “chiefs”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “braids” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword braids from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
braids hairstyles 50 5 250+ 34
men braids 43 3 250+ 27
braids for men 43 3 249 32
box braids men 38 2 250+ 31
box braids 35 7 250+ 43

The search volume of the core keyword braids in Google App Store reached 36, its difficulty level reached 27, and the number of apps related to it reached 250+, among them, there are 28 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Braids Hairstyle 2020 hairstyles french braids 19 1
2
Braid Salon braid 50 62
3
African braids hairstyle 2020 ???? - offline braids hairstyles 50 5
4
African Braids 2020 african braids styles 16 1
5
Kids Braids las trancas 11 16
6
Fashion Braid Hairstyles Salon-girls games jeusc de fille 39 30
7
Latest African Braid Styles 500+ latest hair braid styles ≤5 30
8
AFRICAN BRAIDS 2019 afro pletenice ≤5 2
9
African Braids 2020 african braids 28 7
10
Afrohair: African braids and hairstyles freehand hairstyles 18 1

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
peinados para ninas 53 9 250+ 86
jeusc 53 30 249 246
hairstyle 52 62 250+ 75
gone girl 51 45 250+ 218
hairstyles 51 41 250+ 69

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
PEINADOS PARA NIÑAS peinados faciles para niñas 39 14
2
Hairstyles step by step easy hairstyles 34 6
3
Hairstyles for girls easy modern and funny peinados para niñas paso a paso sin internet gratis ≤5 30
4
Girls Hairstyles peinados de ninas 34 9
5
Hairstyles for Girls Step by Step daily use 2019 peinados faciles y bonitos paso a paso para niñas pelo corto ≤5 2
6
Peinados para niña 2020 peinados para niñas paso a paso faciles ≤5 3
7
Peinados Fáciles para Niñas 2020 peinados para niñas faciles para la escuela ≤5 4
8
Hairstyles step by step for girls hàir style 61 7
9
100+ Cute Hairstyles peinados para niñas paso a paso sin internet 2020 ≤5 3
10
Hairstyles for girls peinados para niñas faciles para la escuela ≤5 4

These five keywords: “peinados para ninas”, “jeusc”, “hairstyle”, “gone girl”, “hairstyles”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “PEINADOS PARA NIÑAS”, “Hairstyles step by step”, “Hairstyles for girls easy modern and funny”, “Girls Hairstyles”, “Hairstyles for Girls Step by Step daily use 2019”, “Peinados para niña 2020”, “Peinados Fáciles para Niñas 2020”, “Hairstyles step by step for girls”, “100+ Cute Hairstyles”, “Hairstyles for girls”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “braids”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “braids