"holidays" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “holidays” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “hurricane tracker”, “canaan”, “actividades”, “cat breed”, “торговый центр”, “solitaire spider free”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “holidays” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword holidays from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
jet2 holidays 51 46 250+ 221
bank holidays 2020 41 30 247 52
last minute holidays 39 13 250+ 105
usa holidays 38 10 250+ 86
public holidays 34 7 250+ 40

The search volume of the core keyword holidays in Google App Store reached 36, its difficulty level reached 42, and the number of apps related to it reached 250+, among them, there are 25 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Holiday Calendar holydays 24 20
2
Holidays Countdown holiday countdown 8 7
3
USA Calendar with Holidays 2021 usa holidays 38 10
4
Holidays holiday 42 55
5
Paperless Post Flyer Invitation Maker, Text Invite paperless post 37 7
6
USA Holidays Calendar - All in One Planner Notepad usa holidays 38 10
7
Add US Holidays to you calendar holidays plus us free ≤5 11
8
Jet2holidays - Package deals jet2 holidays 51 46
9
Suncamp Holidays nuovi sogni - glamour camping ≤5 30
10
Texas Calendar - Holiday & Note (Calendar 2020) the darby school calendar ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
calamder 66 16 250+ 149
canlder 66 16 250+ 145
calendar 2020 65 44 250+ 116
carenda 2020 65 30 250+ 78
september 2020 calendar 58 8 250+ 90

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Calendar google calen 70 24
2
Simple Calendar - Easy Schedule & Agenda Planner календаре 45 16
3
Simple Calendar: daily planner, schedule maker agenda teen ≤5 18
4
Calendar - Agenda, Tasks and Events calendrio 58 16
5
USA Calendar with Holidays 2021 usa holidays 38 10
6
US Calendar 2020 2020년달력 14 7
7
Calendar in English 2020 Free kalandar ≤5 5
8
One Calendar yahoo calendar 23 24
9
New Calendar 2020 pocketlife ≤5 15
10
Calendar Daily - Planner 2020 daily calendar 30 13

These five keywords: “calamder”, “canlder”, “calendar 2020”, “carenda 2020”, “september 2020 calendar”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Calendar”, “Simple Calendar - Easy Schedule & Agenda Planner”, “Simple Calendar: daily planner, schedule maker”, “Calendar - Agenda, Tasks and Events”, “USA Calendar with Holidays 2021”, “US Calendar 2020”, “Calendar in English 2020 Free”, “One Calendar”, “New Calendar 2020”, “Calendar Daily - Planner 2020”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “holidays”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “holidays