"holi" App Store Keywords Research Case | ASOTools
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"holi" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “holi” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “pret”, “player”, “rent room”, “mitsubishi eclipse”, “wihs”, “chanyeol”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “holi” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword holi from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
holister 63 40 250+ 210
melancholia 51 59 250+ 249
jet2 holidays 51 46 250+ 221
melancholic 51 39 250+ 184
holiday inn 46 26 250+ 167

The search volume of the core keyword holi in Google App Store reached 43, its difficulty level reached 60, and the number of apps related to it reached 250+, among them, there are 8 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Happy Holi Live Wallpaper holika holika 28 30
2
Holi holi.io ≤5 30
3
Happy Holi 2020 - Indian Holi Festival Games holi happy 18 30
4
HOLI CHAT - a simple chat room holi chat 匿名聊天 ≤5 30
5
Let's Play Holi holi color timer ≤5 30
6
Appy Holi - Color your pics holi color timer ≤5 30
7
Holi India holi indian 12 18
8
Krishna Water Fight: Holi balloon fighting games ≤5 30
9
Holi Dp Maker : Photo Editor holi happy 18 30
10
Lets Play Holi 2 Game holika 14 34

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
hola 61 44 246 130
hula 56 39 250+ 179
hole . io 54 22 250+ 131
hole.io 54 4 248 42
hol.io 50 48 250+ 242

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hola Free VPN Proxy Unblocker bola vpn 48 26
2
Hola - Random Video Chat meetnow: random video chat 7 4
3
Fake GPS Location - Hola vpn location change 9 30
4
Hola VPN Proxy Plus hola vpn plus 9 9
5
HOLA - Private live random video chat app shankarnarayana holla ≤5 30
6
¡HOLA! ESPAÑA Revista impresa - ¡Nueva versión! hola magazine 21 30
7
HOLLA - Live Random Video Chat holla 41 19
8
Hola Video Accelerator hola video accelerator app ≤5 23
9
¡HOLA! México ¡hola! españa revista impresa ≤5 30
10
¡HOLA! ESPAÑA Sitio web hola magazine 21 30

These five keywords: “hola”, “hula”, “hole . io”, “hole.io”, “hol.io”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Hola Free VPN Proxy Unblocker”, “Hola - Random Video Chat”, “Fake GPS Location - Hola”, “Hola VPN Proxy Plus”, “HOLA - Private live random video chat app”, “¡HOLA! ESPAÑA Revista impresa - ¡Nueva versión!”, “HOLLA - Live Random Video Chat”, “Hola Video Accelerator”, “¡HOLA! México”, “¡HOLA! ESPAÑA Sitio web”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “holi”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “holi