"chicago" App Store Keywords Research Case | ASOTools
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"chicago" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “chicago” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “inglês”, “english learn”, “winter is coming”, “lumps”, “terminator genisys”, “música”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “chicago” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword chicago from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
craigslist chicago 53 48 250+ 218
chicago p d 51 33 247 177
chicago bears 51 26 250+ 135
fire chicago 51 5 250+ 72
chicago cubs 49 28 249 145

The search volume of the core keyword chicago in Google App Store reached 45, its difficulty level reached 62, and the number of apps related to it reached 250+, among them, there are 20 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Chicago Bears Official App chicago bears 51 26
2
WGN-TV Chicago chicago best tv ≤5 30
3
Chicago Sun-Times sun times chicago 36 12
4
CHI311 city of chicago 30 3
5
Chicago Tribune tribune chicago 45 31
6
Chicago Bulls bulls 37 22
7
Chicago Transit - CTA chicago transit authority 14 25
8
ABC 7 Chicago chicago news 39 8
9
QuickTrack Chicago - CTA Metra metra chicago 13 19
10
NBC 5 Chicago nbc chicago 28 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
games 77 93 250+ 248
jgmx 77 68 250+ 250
games- 75 67 250+ 249
fox 73 75 250+ 61
sabuway 73 24 249 135

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Subway Surfers games- 75 67
2
Fruit Ninja® spiel 51 59
3
Granny granny 57 69
4
Temple Run 2 ganes 63 56
5
Home Pin - Pull Him Out - How To Loot? pull him out game 2 offline ≤5 14
6
Geometry Dash Lite geometry dash 58 28
7
Harry Potter: Puzzles & Spells harry potters 75 19
8
slither.io oi 61 42
9
Temple Run الألعاب 61 60
10
Roblox roblocxx 88 63

These five keywords: “games”, “jgmx”, “games-”, “fox”, “sabuway”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Subway Surfers”, “Fruit Ninja®”, “Granny”, “Temple Run 2”, “Home Pin - Pull Him Out - How To Loot?”, “Geometry Dash Lite”, “Harry Potter: Puzzles & Spells”, “slither.io”, “Temple Run”, “Roblox”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “chicago”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “chicago