"consumer" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “consumer” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “hmart”, “uconnect”, “oakley”, “itineraries”, “liberation”, “mewtwo”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “consumer” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword consumer from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
consumer reports 48 24 250+ 151
consumer cellular 44 46 248 224
consumer electronics show 43 31 250+ 188
consumers energy 42 40 248 189
santander consumer usa 38 48 247 228

The search volume of the core keyword consumer in Google App Store reached 43, its difficulty level reached 47, and the number of apps related to it reached 249, among them, there are 33 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Consumer Reports: Product Reviews & Ratings consumer reports 48 24
2
National Consumer Helpline (NCH) nch 22 36
3
My Consumer Cellular consumer cellular 44 46
4
Consumer App consumer app ≤5 7
5
Mobile Health Consumer mobile health consumer 8 6
6
Smart Consumer uppcl smart consumer app ≤5 30
7
Consumers Credit Union - MI consumers credit union - mi ≤5 30
8
Consumer Credit Union credit union magazine app ≤5 30
9
Consumers Credit Union consumers 35 19
10
Consumer Complaints consumer complaints - financial services & product ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
g o o g l e 100 30 248 213
xatsap 90 30 249 237
nearest restaurants 87 19 250+ 115
hoogle meets 83 55 248 219
gogle doce 83 30 250+ 29

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Fiber fibres 48 27
2
Google Clips clipse llc ≤5 22
3
Icon Pack: Google Icons pacchetto icone google ≤5 3
4
Advanced Search for Google cogool 100 30
5
ToDo for Google Tasks™ google tasks 39 15
6
NE Google Drive note everything ≤5 8
7
GCam Tool gcam 34 27
8
Launcher Google Pixel 4 XL Theme theme for google pixel 4 xl ≤5 6
9
YouTube VR vr 55 70
10
Pixel Ambient Services device personalization services 6 19

These five keywords: “g o o g l e”, “xatsap”, “nearest restaurants”, “hoogle meets”, “gogle doce”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Fiber”, “Google Clips”, “Icon Pack: Google Icons”, “Advanced Search for Google”, “ToDo for Google Tasks™”, “NE Google Drive”, “GCam Tool”, “Launcher Google Pixel 4 XL Theme”, “YouTube VR”, “Pixel Ambient Services”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “consumer”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “consumer