"highway" App Store Keywords Research Case | ASOTools
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"highway" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “highway” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “menetrend”, “mh”, “stayconnect”, “background check”, “mcat”, “ethiopian airlines”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “highway” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword highway from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
highway to hell 23 31 250+ 182
zombie highway 22 23 250+ 161
highway 55 20 33 250+ 212
florida highway patrol 20 20 250+ 129
highway patrol 20 11 250+ 122

The search volume of the core keyword highway in Google App Store reached 36, its difficulty level reached 59, and the number of apps related to it reached 250+, among them, there are 70 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
CarX Highway Racing hi way 41 38
2
Highway Drifter highway drifter 15 13
3
Retro Highway shakedown 21 31
4
Blocky Highway: Traffic Racing blocky 23 51
5
Highway Traffic Driving driving songs 19 30
6
Car Highway Racing 2020: Endless traffic racer 3D panic highway racer 3d ≤5 30
7
Highway Crash Derby wrecks 34 15
8
Highway Rider Motorcycle Racer racer motorcycle 28 13
9
Highway Getaway: Police Chase car chase 33 29
10
Highway Radar highway patrol radar detector ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
gaz station 83 12 250+ 109
xcars 72 53 250+ 232
raiding 66 47 250+ 220
gas station 63 26 250+ 106
tank station 56 30 249 118

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Gas Station: Car Parking Sim gas station 63 26
2
Gas Station 2: Highway Service på veien 9 27
3
Gaz Station заправки метан 7 19
4
New Gas Station Car Driving Sim: Car Parking Games isi minyak kereta ≤5 8
5
Gas Station Parking Simulator gas station parking simulator ≤5 30
6
Gas Station Car Driving Simulator Car Parking Game petrol bunk 31 6
7
GasBuddy: Find and Pay for Cheap Gas and Fuel gas station near me 65 15
8
Car Mechanic Workshop Gas Station Service tayer mecanico 45 4
9
Car Wash Service Center petrol pump games ≤5 6
10
Gas Station Car: Big City Simulator the gas station 6 9

These five keywords: “gaz station”, “xcars”, “raiding”, “gas station”, “tank station”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Gas Station: Car Parking Sim”, “Gas Station 2: Highway Service”, “Gaz Station”, “New Gas Station Car Driving Sim: Car Parking Games”, “Gas Station Parking Simulator”, “Gas Station Car Driving Simulator Car Parking Game”, “GasBuddy: Find and Pay for Cheap Gas and Fuel”, “Car Mechanic Workshop Gas Station Service”, “Car Wash Service Center”, “Gas Station Car: Big City Simulator”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “highway”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “highway