"high school" App Store Keywords Research Case | ASOTools
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"high school" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “high school” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “gamil”, “googlemap”, “horizontally”, “gryffindor”, “@mirror@”, “wireless”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “high school” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword high school from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
high school dxd 43 35 249 185
high school musical 41 24 250+ 172
high school football scores 36 30 250+ 133
ouran high school host club 33 33 249 208
100 things to do before high school 31 38 249 219

The search volume of the core keyword high school in Google App Store reached 51, its difficulty level reached 63, and the number of apps related to it reached 250+, among them, there are 131 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
High School Simulator 2018 highschool 56 16
2
High School Simulator 2017 melina 33 43
3
High School Crush - First Love crushes 51 15
4
High School Story hogh school 36 11
5
Anime High School Girls- Yandere Life Simulator 3D yandere simulator 54 16
6
SAKURA School Simulator sakuras 58 7
7
My First High School Crush - Dress Up & Love Story estoy enamorado 24 22
8
High School Couple: Girl & Boy Makeover girl 62 95
9
High School BFFs - Cool Girls Team cool apps for girls 7 7
10
High School Simulator GirlA girla 73 32

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
girla 73 32 250+ 179
école directe 68 21 250+ 139
scholen 68 17 250+ 148
a okul 68 30 250+ 173
school 64 85 250+ 146

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
High School Simulator GirlA grila 6 17
2
High School Simulator 2017 melina 33 43
3
High School Simulator 2018 highschool 56 16
4
High School Simulator 2019 Preview high school simulator 2019 10 8
5
My Talking Girl talking girl ≤5 11
6
Talking Girl Friend girls talking 19 30
7
School Girls Simulator школе 48 16
8
Anime High School Girls- Yandere Life Simulator 3D yandere simulator 54 16
9
Walkthrough For Yandere School Simulator Guide yandere simulaitor 51 16
10
Girl Crafting Game 3D crafting studio 7 8

These five keywords: “girla”, “école directe”, “scholen”, “a okul”, “school”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “High School Simulator GirlA”, “High School Simulator 2017”, “High School Simulator 2018”, “High School Simulator 2019 Preview”, “My Talking Girl”, “Talking Girl Friend”, “School Girls Simulator”, “Anime High School Girls- Yandere Life Simulator 3D”, “Walkthrough For Yandere School Simulator Guide”, “Girl Crafting Game 3D”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “high school”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “high school