"towing truck" App Store Keywords Research Case | ASOTools
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"towing truck" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “towing truck” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “al ansari exchange”, “alcoholics”, “chatear gratis”, “imagenes de desamor”, “epidemic sound”, “seeking alpha”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “towing truck” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword towing truck from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
tow truck simulator – 3d towing simulation game ≤5 30 250+ 126
towing truck simulators ≤5 2 250+ 112
towing truck simulator 2020 ≤5 1 250+ 101
towing truck simulators 3d ≤5 30 250+ 188
truck towing car games ≤5 30 250+ 167

The search volume of the core keyword towing truck in Google App Store reached 39, its difficulty level reached 5, and the number of apps related to it reached 250+, among them, there are 101 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Tow Truck Driving Simulator 2020: Car Transport 3D car towing 24 4
2
Offroad Tow Truck Driver Transport Truck Simulator truk derek menderek bus ≤5 30
3
Offroad Tow Truck Simulator tow truck offroad driving ≤5 30
4
Tow Truck City Driving city tow truck simulator & real trucker simulation ≤5 30
5
Tow Truck Emergency Simulator: offroad and city! city tow truck simulator ≤5 30
6
Crazy Tow truck 2020: 3D Euro Driving Simulator tow trucks 26 4
7
Offroad Tow Truck Simulator 2 offroad tow truck simulator 2 ≤5 30
8
Police Tow Truck Driving Simulator towing 35 17
9
Tow Truck Driving Simulator tow truck 34 12
10
Police Tow Truck Driving Car Transporter grúa 38 7

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ensy 90 44 249 199
gaz station 83 12 250+ 109
etcy 78 50 250+ 223
eysy 78 49 249 214
stsy 78 45 249 210

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
eBay Shopping - Buy, sell, and save this holiday bebay 90 60
2
Ensy systemair 28 44
3
Etsy: Buy Custom, Handmade, and Unique Goods etcy 78 50
4
Waze Carpool - Ride together. Commute better. car pool 36 13
5
All in One Shopping App 6000+ Online shopping App uk shopping all in one ≤5 4
6
SellHound sellhound 11 31
7
Compare Prices On Amazon & eBay - Barcode Scanner compares 45 14
8
What's it worth on eBay? worth network inc ≤5 30
9
Swappa - Buy And Sell Phones, Laptops and More swappa 38 34
10
eBay Motors: Buy & Sell Cars ebay motor 56 15

These five keywords: “ensy”, “gaz station”, “etcy”, “eysy”, “stsy”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “eBay Shopping - Buy, sell, and save this holiday”, “Ensy”, “Etsy: Buy Custom, Handmade, and Unique Goods”, “Waze Carpool - Ride together. Commute better.”, “All in One Shopping App 6000+ Online shopping App”, “SellHound”, “Compare Prices On Amazon & eBay - Barcode Scanner”, “What's it worth on eBay?”, “Swappa - Buy And Sell Phones, Laptops and More”, “eBay Motors: Buy & Sell Cars”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “towing truck”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “towing truck