"hex" App Store Keywords Research Case | ASOTools
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"hex" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “hex” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “sigma”, “jio cinema”, “hangman・”, “police scanner”, “成人”, “trouw”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “hex” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword hex from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
hextacy 51 60 250+ 246
hexagonal 51 11 249 34
hexahon 51 10 250+ 57
paychex 47 45 249 202
hexadecimal 46 7 249 16

The search volume of the core keyword hex in Google App Store reached 35, its difficulty level reached 58, and the number of apps related to it reached 250+, among them, there are 24 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hex Installer - Themes for OneUI hexed ≤5 10
2
HEX Editor hexedit 31 26
3
Hex FRVR - Drag the Block in the Hexagonal Puzzle hexagonal 51 11
4
Super Hex Blocks - Hexa Block Puzzle hexahon 51 10
5
HEX - Tap to Rotate & Connect the Pieces infinite rotate ≤5 17
6
#Hex Plugin - AOSP Q Day/Night for Samsung OneUI hex plugin aosp 10 ≤5 18
7
Hex Commander: Fantasy Heroes hex empire 16 19
8
Hex Editor Free lonny gomes ≤5 30
9
Neuroshima Hex neuroshima hex 9 28
10
Hex: A Connection Game hex connect game ≤5 4

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
upuzzle 55 29 250+ 185
block 51 88 250+ 172
blocks 51 34 250+ 159
blocl 51 27 250+ 178
bloclk 51 26 250+ 176

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
BlockWild - Classic Block Puzzle Game for Brain block puzzlez 29 12
2
Make7! Hexa Puzzle hexaxon ≤5 31
3
Block! Hexa Puzzle™ játékok 38 52
4
Super Hex Blocks - Hexa Block Puzzle hexahon 51 10
5
Jigsaw Puzzles Epic puzz 55 83
6
Jigsaw Puzzle Crown - Classic Jigsaw Puzzles puzzles free games 18 30
7
Hexa Block Puzzle hexa box push match puzzle ≤5 30
8
Make Hexa Puzzle make hexa puzzle ≤5 3
9
Join Blocks - Merge Puzzle 16 blocks 26 33
10
Triangle Tangram highscores 12 17

These five keywords: “upuzzle”, “block”, “blocks”, “blocl”, “bloclk”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “BlockWild - Classic Block Puzzle Game for Brain”, “Make7! Hexa Puzzle”, “Block! Hexa Puzzle™”, “Super Hex Blocks - Hexa Block Puzzle”, “Jigsaw Puzzles Epic”, “Jigsaw Puzzle Crown - Classic Jigsaw Puzzles”, “Hexa Block Puzzle”, “Make Hexa Puzzle”, “Join Blocks - Merge Puzzle”, “Triangle Tangram”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “hex”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “hex