"heroes" App Store Keywords Research Case | ASOTools
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"heroes" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “heroes” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “cleo”, “disney radio”, “hill climb racing 2”, “watching free movies”, “ttd seva online”, “ganes”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “heroes” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword heroes from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
duper heroes 53 11 250+ 119
bike heroes 48 9 250+ 107
superheroes 46 19 250+ 104
heroes war 45 34 250+ 211
my hero academia heroes rising 45 9 250+ 79

The search volume of the core keyword heroes in Google App Store reached 48, its difficulty level reached 83, and the number of apps related to it reached 250+, among them, there are 200 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Star Wars™: Galaxy of Heroes star war 63 33
2
Idle Heroes heroe 33 72
3
Exos Heroes exos 47 14
4
Heroes Magic World герои меча и магии 5 колесо умений ≤5 21
5
Heroes & Magic герои 26 34
6
Clicker Heroes clicker 41 75
7
Heroes Evolved heroes evolved 23 32
8
Heroes Charge HD heroes charge hd 2 ≤5 24
9
Hero Wars - Men’s Choice Epic Fantasy RPG heroes war 45 34
10
Disney Heroes: Battle Mode monsters university 43 27

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
disney plost 73 30 250+ 152
disny 70 27 247 137
black pather 70 5 250+ 66
spider-man 68 8 250+ 103
speder mann 68 5 250+ 88

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Disney Wonderful Worlds wonderful 43 44
2
Disney Collect! by Topps Card Trader figurine 38 34
3
Disney Sorcerer's Arena sorcerers apprentice 26 43
4
Disney Magic Timer by Oral-B toothbrush timer 18 12
5
Play Disney Parks disney parks 29 13
6
Disneyland® disneland 60 48
7
Toy Story Drop! toy story 4 51 27
8
Disney Coloring World disney characters 48 19
9
Disney Getaway Blast disney puzzles 23 10
10
Quiz for Disney fans - Free Trivia Game disney trivia 25 6

These five keywords: “disney plost”, “disny”, “black pather”, “spider-man”, “speder mann”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Disney Wonderful Worlds”, “Disney Collect! by Topps Card Trader”, “Disney Sorcerer's Arena”, “Disney Magic Timer by Oral-B”, “Play Disney Parks”, “Disneyland®”, “Toy Story Drop!”, “Disney Coloring World”, “Disney Getaway Blast”, “Quiz for Disney fans - Free Trivia Game”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “heroes”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “heroes