"henna" App Store Keywords Research Case | ASOTools
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"henna" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “henna” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “medicos”, “appolo”, “الكويتيه”, “whatsapp web scan”, “go shop”, “swiss”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “henna” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword henna from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
chennai super kings 63 15 250+ 95
today gold rate in chennai 55 1 250+ 24
chennai 48 56 250+ 23
henna design 41 4 250+ 26
henna designs 41 3 250+ 26

The search volume of the core keyword henna in Google App Store reached 46, its difficulty level reached 42, and the number of apps related to it reached 250+, among them, there are 12 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Drawing Henna Art Tutorial mehndi henna art designs ≤5 30
2
K4 Henna - Mehndi Designs & Video Tutorials k4 26 30
3
نقش حناء بالصور Henna Mehndi 2020 نقش حناء ناعم 19 28
4
Mehndi Designs - Henna Body Art मेहंदी लगा के रखना पिक्चर ≤5 2
5
Tutorial Henna henna bridal tattoo ≤5 30
6
Nail Henna Beauty SPA Salon 2 beauty nail spa ≤5 4
7
300+ Desain Henna mengenai tangan ≤5 12
8
Henna Tattoos henna tattoos 41 2
9
Mehndi Designs offline - Henna Mehndi Designs henna design 41 4
10
Top 141 Henna Design الحناء 11 2

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
mehndi designer 61 1 250+ 27
henna design 41 4 250+ 26
henna designs 41 3 250+ 26
henna tattoos 41 2 250+ 15
mehndi design 39 57 250+ 27

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mehndi Design 2020 mehndi design 39 57
2
Mehndi Designs 2020 (offline) latest mehndi designs 2016 ≤5 30
3
Mehndi Designs (offline) indian mehndi designs 21 1
4
Mehndi Designs Latest 2020 mahdi shahtoori ≤5 30
5
Mehndi app 2020 - Free Mehndi designs 2020 mihinde 2020 ≤5 30
6
Mehndi Design 2020 mehndi design pro ≤5 30
7
1000+ Best Mehndi Designs 2020 s.mehdi nabavi zadeh ≤5 12
8
New Arabic Mehndi Design 2020 मेहंदी लगा के रखना 26 1
9
Traditional Mehndi Designs 2020 mehdi akram ouairem ≤5 30
10
Mehndi Designs Offline best arabic mehndi designs app offline ≤5 30

These five keywords: “mehndi designer”, “henna design”, “henna designs”, “henna tattoos”, “mehndi design”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Mehndi Design 2020”, “Mehndi Designs 2020 (offline)”, “Mehndi Designs (offline)”, “Mehndi Designs Latest 2020”, “Mehndi app 2020 - Free Mehndi designs 2020”, “Mehndi Design 2020”, “1000+ Best Mehndi Designs 2020”, “New Arabic Mehndi Design 2020”, “Traditional Mehndi Designs 2020”, “Mehndi Designs Offline”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “henna”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “henna