"bathrooms" App Store Keywords Research Case | ASOTools
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"bathrooms" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bathrooms” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “dalek”, “idealo”, “мультики”, “holy”, “hashtags”, “songs kannada”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “bathrooms” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bathrooms from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
designs for bathrooms 43 2 250+ 21
bathrooms design 43 1 250+ 12
clean bathrooms 28 3 250+ 53
bathrooms nearby 9 8 250+ 81
crystal bathrooms ≤5 30 250+ 209

The search volume of the core keyword bathrooms in Google App Store reached 34, its difficulty level reached 1, and the number of apps related to it reached 250+, among them, there are 12 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bathroom Scout bathroom 42 57
2
Toilet & Bathroom Rush туалет 33 10
3
1000+ Bathroom Design смеситель для ванной 14 25
4
Bathroom Decorating Ideas kitchens & bathrooms ≤5 4
5
Home Bathroom Design bathrooms design 43 1
6
SitOrSquat: Restroom Finder charmin 20 42
7
Refuge Restrooms bigender 29 32
8
Where is Public Toilet wc 48 28
9
Toilet Time - Boredom killer games to play baño 46 10
10
5000+ Bathroom Design Idea bathroom design ideas 31 7

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
arginator 58 61 250+ 244
gamws 58 60 250+ 248
toilets 56 9 250+ 24
bidet 50 55 250+ 243
non-binary 50 11 249 94

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Dan the Man: Action Platformer she's the man 43 41
2
slither.io game 70 100
3
Super Stylist - Dress Up & Style Fashion Guru fashionable 53 28
4
Brain It On! - Physics Puzzles cleverness 68 62
5
Plants vs. Zombies™ Heroes plant vs zombie garden warfare 2 33 28
6
Hulu: Stream all your favorite TV shows and movies hulu 75 36
7
Yu-Gi-Oh! Duel Links links 61 57
8
TouchRetouch touchretouch 36 20
9
Solitaire disseminated 45 56
10
Ghost Commander File Manager reconfigure 18 42

These five keywords: “arginator”, “gamws”, “toilets”, “bidet”, “non-binary”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Dan the Man: Action Platformer”, “slither.io”, “Super Stylist - Dress Up & Style Fashion Guru”, “Brain It On! - Physics Puzzles”, “Plants vs. Zombies™ Heroes”, “Hulu: Stream all your favorite TV shows and movies”, “Yu-Gi-Oh! Duel Links”, “TouchRetouch”, “Solitaire”, “Ghost Commander File Manager”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “bathrooms”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “bathrooms