"helicopter" App Store Keywords Research Case | ASOTools
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"helicopter" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “helicopter” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “animals cute”, “skydivers”, “stephenie meyer”, “deleted facebook”, “soccar”, “nanometer”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “helicopter” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword helicopter from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
helicopters 39 11 250+ 110
remote controlled helicopter 38 8 250+ 98
chinook helicopter 33 22 250+ 173
helicopter games 32 13 250+ 127
helicopter game 24 15 250+ 117

The search volume of the core keyword helicopter in Google App Store reached 46, its difficulty level reached 68, and the number of apps related to it reached 250+, among them, there are 100 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
HellCopter heilcopter 50 15
2
GUNSHIP BATTLE: Helicopter 3D gunship battle 25 24
3
Helicopter Rescue Simulator helicopters 39 11
4
Helicopter Flying Adventures flying adventures ≤5 7
5
Helicopter Sim Flight Simulator Air Cavalry Pilot ch 53 23 12
6
Gunship Strike 3D helikopter 36 17
7
Helicopter Sim black hawk games ≤5 17
8
Helicopter Flying Simulator: Car Driving helicopter flying 14 8
9
Dustoff Heli Rescue: Air Force - Helicopter Combat heli 50 63
10
911 Helicopter Flying Rescue City Simulator emergency helicopter rescuer ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
bumblebeer 55 49 249 219
tayarat 55 33 250+ 209
air force one 55 24 250+ 150
bumbiebee 55 9 249 110
apaches 51 10 250+ 76

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bumble – Dating, Make New Friends & Networking bumble 64 28
2
TRANSFORMERS: Earth Wars trance formers 61 8
3
TRANSFORMERS: Forged to Fight transformer 61 25
4
Helicopter Robot Transform War – Air robot games bumbolbi 19 5
5
Transformers: RobotsInDisguise transformers combiner force ≤5 14
6
Flying Bee Robot Car Transforming Game: Robot Game incidental 33 49
7
Transformers Bumblebee Overdrive: Arcade Racing bumbiebee 55 9
8
Transformers Rescue Bots: Disaster Dash tansformers 61 16
9
Angry Birds Transformers angry birds transformers 30 31
10
Big Keyboard & Notifications - Senior Home Screen abuseful 39 55

These five keywords: “bumblebeer”, “tayarat”, “air force one”, “bumbiebee”, “apaches”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Bumble – Dating, Make New Friends & Networking”, “TRANSFORMERS: Earth Wars”, “TRANSFORMERS: Forged to Fight”, “Helicopter Robot Transform War – Air robot games”, “Transformers: RobotsInDisguise”, “Flying Bee Robot Car Transforming Game: Robot Game”, “Transformers Bumblebee Overdrive: Arcade Racing”, “Transformers Rescue Bots: Disaster Dash”, “Angry Birds Transformers”, “Big Keyboard & Notifications - Senior Home Screen”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “helicopter”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “helicopter