"heart beats" App Store Keywords Research Case | ASOTools
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"heart beats" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “heart beats” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “online game”, “transmisión”, “sega”, “spot on”, “spinning fidget”, “comidas a domicilio”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “heart beats” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword heart beats from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
heartbeating & heart beats ≤5 30 250+ 101
my heart beats for lola ≤5 14 250+ 213
heartbeating monitor & irregular heart beats rates ≤5 4 250+ 50
baby beats for the heart beat ≤5 9 250+ 168
heart beats: music playlists ≤5 30 250+ 191

The search volume of the core keyword heart beats in Google App Store reached 45, its difficulty level reached 5, and the number of apps related to it reached 250+, among them, there are 51 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Heart Rate Monitor heatbeat 45 28
2
Instant Heart Rate: HR Monitor & Pulse Checker rested 46 33
3
Cardiograph - Heart Rate Meter heart 53 73
4
Accurate Heart Rate Monitor heart rate monitor 44 21
5
Heart Rate Plus - Pulse & Heart Rate Monitor oximeter pulse 51 30
6
Heart Rate Monitor Pulse Checker: BPM Tracker sentindo o coração ≤5 10
7
Heart Rate Monitor unique heart rate monitor ≤5 4
8
Heart Rate Variability HRV Camera heart rate variability 25 6
9
Heart Rate Monitor aparato para escuchar corazon 6 8
10
Selfie Heart Rate Monitor - FaceBeat ваше здоровье ≤5 11

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fotbit 61 31 249 182
sleep 54 79 250+ 127
heart 53 73 250+ 76
health 51 70 250+ 82
pulse 51 63 249 39

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fitbit fitbit 65 33
2
Fitbit Coach fitstar 23 16
3
FitToFit - Fitbit to Google Fit power sync for fitbit 6 21
4
Cardiogram: Wear OS, Fitbit, Garmin, Android Wear cardiogram 28 22
5
Finder for Fitbit - find your lost Fitbit fitbit finder 12 13
6
VeryFitPro very 63 60
7
Guide For Fitbit Charge 4 set up my fitbit ≤5 30
8
Aria Air Update aria 2 fitbit 19 22
9
Fit Notifications (for Fitbit) fitbit notifications ≤5 14
10
Find My Fitbit - Finder App For Your Lost Fitbit find my fitbit 18 15

These five keywords: “fotbit”, “sleep”, “heart”, “health”, “pulse”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Fitbit”, “Fitbit Coach”, “FitToFit - Fitbit to Google Fit”, “Cardiogram: Wear OS, Fitbit, Garmin, Android Wear”, “Finder for Fitbit - find your lost Fitbit”, “VeryFitPro”, “Guide For Fitbit Charge 4”, “Aria Air Update”, “Fit Notifications (for Fitbit)”, “Find My Fitbit - Finder App For Your Lost Fitbit”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “heart beats”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “heart beats