"healthy" App Store Keywords Research Case | ASOTools
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"healthy" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “healthy” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “sstop”, “cgn”, “bedroom design”, “lovely photo”, “estudiar”, “interactive broker”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “healthy” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword healthy from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
healthy snacks 48 8 250+ 61
healthy breakfasts 43 1 250+ 49
healthy food 41 18 250+ 72
my healthy vet 41 13 250+ 115
myhealthyvet 39 26 247 167

The search volume of the core keyword healthy in Google App Store reached 40, its difficulty level reached 43, and the number of apps related to it reached 250+, among them, there are 94 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Samsung Health health 51 70
2
Google Fit: Health and Activity Tracking fit 51 69
3
Healthy Diet - Best Diet Plan, Calorie Counter health food 50 6
4
Healthy Recipes healthy food 41 18
5
Fooducate - Eat better. Lose weight. Get healthy. healy food 50 8
6
Health & Fitness Tracker with Calorie Counter gesundheits 34 19
7
Health Pal - Fitness, Weight loss coach, Pedometer health related 9 7
8
Natural Remedies: healthy life, food and beauty zentrum der gesundheit 26 30
9
Huawei Health honer 53 31
10
Health Diet Foods Fitness Help dieting food 33 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
up 73 89 250+ 136
huwawei 72 11 250+ 67
huwai 72 11 250+ 64
huawie 72 10 250+ 60
k 68 78 250+ 64

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Rise Up rise up 44 54
2
UP Faith & Family faith 40 58
3
UP! - Depression, Bipolar & Borderline Management bipolar ball ≤5 26
4
Up — Upgrade your banking wildcard money ≤5 9
5
UP® – Smart Coach for Health jawbone 28 23
6
Uplive - Live Video Streaming App apply 33 50
7
TextMe Up Free Calling & Texts text apps for free 35 18
8
Live Up liveup 33 23
9
Heads Up! - The Best Charades Game! heads up 50 32
10
Wheels Up: Download & Fly Up™ wheels up 22 19

These five keywords: “up”, “huwawei”, “huwai”, “huawie”, “k”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Rise Up”, “UP Faith & Family”, “UP! - Depression, Bipolar & Borderline Management”, “Up — Upgrade your banking”, “UP® – Smart Coach for Health”, “Uplive - Live Video Streaming App”, “TextMe Up Free Calling & Texts”, “Live Up”, “Heads Up! - The Best Charades Game!”, “Wheels Up: Download & Fly Up™”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “healthy”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “healthy