"caregiving" App Store Keywords Research Case | ASOTools
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"caregiving" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “caregiving” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “disney++hotstar”, “تفسير احلام”, “vocabulario en ingles”, “။pubg”, “workshop games”, “deus”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “caregiving” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword caregiving from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
caregiving jobs 15 6 248 58
caregivingapp recipient ≤5 30 249 227
caregiving app, llc ≤5 30 246 106
carerelay caregiving manager ≤5 30 244 173
caregivingapp caregiver ≤5 14 246 113

The search volume of the core keyword caregiving in Google App Store reached 36, its difficulty level reached 4, and the number of apps related to it reached 248, among them, there are 25 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Carely | Family Caregiving caremonster ≤5 28
2
CareBirds | Family Caregiving App the center for family caregivers ≤5 30
3
ClearCareGo Caregiver caregivers 36 7
4
CircleOf | Family Caregiving App efamilycare - efc ≤5 30
5
CareLinx: In-Home Caregivers for Seniors pod carers ≤5 30
6
iana - Caregiver Coordination iana 28 44
7
Care.com: Find Babysitters & Caregivers care 45 69
8
CaringOnDemand Caregiver cod caregiver ≤5 21
9
Care.com Caregiver: Find Child & Senior Care Jobs caregiver 35 24
10
Caregiver App my caretaker ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
netglixx 93 30 249 29
indeed 78 20 248 120
job indeed 65 8 250+ 73
tobee mate 65 30 250+ 182
h b o max 63 50 248 230

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hulu: Stream all your favorite TV shows and movies hulu 75 36
2
Pluto TV - It’s Free TV tv 63 88
3
XUMO: Free Streaming TV Shows and Movies entertainments 50 42
4
STARZ st 60 74
5
Speedtest by Ookla speeddtest 90 32
6
Puffin TV Browser orphan 46 36
7
Netflix nèlix 93 68
8
Just Dance Now danced 56 6
9
DIRECTV directv 63 30
10
Need for Speed™ No Limits need for speed 53 38

These five keywords: “netglixx”, “indeed”, “job indeed”, “tobee mate”, “h b o max”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Hulu: Stream all your favorite TV shows and movies”, “Pluto TV - It’s Free TV”, “XUMO: Free Streaming TV Shows and Movies”, “STARZ”, “Speedtest by Ookla”, “Puffin TV Browser”, “Netflix”, “Just Dance Now”, “DIRECTV”, “Need for Speed™ No Limits”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “caregiving”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “caregiving