"happiness" App Store Keywords Research Case | ASOTools
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"happiness" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “happiness” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “qr codes”, “natural”, “dax”, “brokerage calculator zerodha”, “webinar”, “play math”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “happiness” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword happiness from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
happiness quotes 55 6 250+ 46
the pursuit of happiness 48 34 250+ 167
pursuit of happiness 48 24 250+ 127
happiness and cyanide 33 46 250+ 237
cynide and happiness 33 44 250+ 235

The search volume of the core keyword happiness in Google App Store reached 39, its difficulty level reached 48, and the number of apps related to it reached 250+, among them, there are 29 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
The Happiness Planner happy planner 30 16
2
Build Happiness measure happiness ≤5 15
3
Action For Happiness geluk 18 14
4
Happiness In Your Life Oracle happyness app 13 7
5
The Keys to Happiness move to happiness ≤5 30
6
Positivo - Happiness through Positivity positivity 48 20
7
Secret Of Happiness 100 days of happiness ≤5 11
8
Daily Happiness Tips daily happiness tips ≤5 30
9
Happyfeed - Daily Gratitude Journal & Self-Care gratepic ≤5 30
10
Free Happiness free happiness app ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tinferr 75 30 250+ 238
questes 66 27 250+ 192
whildberries 61 30 227 167
happey 58 33 250+ 168
happiest 58 16 250+ 96

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
LinkedIn: Jobs, Business News & Social Networking linkin 85 49
2
Periscope - Live Video peresicope 53 32
3
Christian Dating For Free App - CDFF christian dating 30 17
4
Reaction training reaction 41 50
5
TextNow: Free Texting & Calling App text now 68 29
6
happn – Local dating app hppny 58 30
7
1km - Neighbors, Groups, New relationships 1k 32 44
8
Thunder VPN - A Fast , Unlimited, Free VPN Proxy vpns 65 36
9
hi5 - meet, chat & flirt hi5 44 31
10
Tantan tantan 40 28

These five keywords: “tinferr”, “questes”, “whildberries”, “happey”, “happiest”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “LinkedIn: Jobs, Business News & Social Networking”, “Periscope - Live Video”, “Christian Dating For Free App - CDFF”, “Reaction training”, “TextNow: Free Texting & Calling App”, “happn – Local dating app”, “1km - Neighbors, Groups, New relationships”, “Thunder VPN - A Fast , Unlimited, Free VPN Proxy”, “hi5 - meet, chat & flirt”, “Tantan”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “happiness”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “happiness