"time clock" App Store Keywords Research Case | ASOTools
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"time clock" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “time clock” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “invicta”, “tencent games”, “free fall”, “calles”, “urbano”, “crusher”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “time clock” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword time clock from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
clock time 39 17 250+ 139
time is clock 39 8 250+ 108
time clock calculator 28 7 250+ 78
open time clock 24 10 250+ 100
time clock wizard 22 26 248 154

The search volume of the core keyword time clock in Google App Store reached 42, its difficulty level reached 29, and the number of apps related to it reached 250+, among them, there are 129 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hours Tracker: Keep work log, work day timesheet times square 46 19
2
Timesheet - Time Card - Work Hours - Work Log workclock 46 15
3
OnTheClock - Employee Time Clock on the clock 28 19
4
TimeClock Plus v7 MobileClock timeclock 35 13
5
Time Clock Wizard time clock wizard 22 26
6
HoursTracker: Time tracking for hourly work hours tracker 24 12
7
Work Log log out 26 27
8
Clock time 70 81
9
Digital Clock Live Wallpaper-7 dijital clok 34 30
10
TSheets Time Clock Kiosk tsheets kiosk ≤5 23

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
climas 100 32 250+ 183
traset 100 29 250+ 186
vatsabb 90 30 250+ 234
whachap 90 30 249 195
hava durumuna 82 32 250+ 216

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Weather forecast waethar 100 30
2
Weather forecast previsão do tempo 82 30
3
Weather Forecast & Snow Radar: The Weather Channel wheather 100 32
4
Weather Forecast aplicacion del estado del tiempo ≤5 14
5
Transparent clock & weather - forecast & radar времето 63 34
6
Weather Forecast free clima cd juárez 41 22
7
Free Weather Forecast & Clock Widget wheater's app free south africa ≤5 11
8
Weather Forecast indra vajra app indravajra app ≤5 28
9
Yahoo Weather 天气 48 28
10
Local Weather - Weather Widget local weather 43 30

These five keywords: “climas”, “traset”, “vatsabb”, “whachap”, “hava durumuna”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Weather forecast”, “Weather forecast”, “Weather Forecast & Snow Radar: The Weather Channel”, “Weather Forecast”, “Transparent clock & weather - forecast & radar”, “Weather Forecast free”, “Free Weather Forecast & Clock Widget”, “Weather Forecast”, “Yahoo Weather”, “Local Weather - Weather Widget”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “time clock”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “time clock