"chrismas" App Store Keywords Research Case | ASOTools
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"chrismas" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “chrismas” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “contacts”, “forced”, “huwai”, “pulp fiction”, “volumes”, “genius”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “chrismas” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword chrismas from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
days till chrismas 34 3 250+ 52
chrismas games 12 3 250+ 69
chrismas party new year jigsaw ≤5 30 250+ 54
chrismas list ≤5 30 250+ 48
chrismas pop magic ball ≤5 12 250+ 125

The search volume of the core keyword chrismas in Google App Store reached 55, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 96 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Christmas Countdown christmas 48 70
2
Christmas Countdown with Carols chistmas 55 6
3
????Christmas Coloring navidad 41 28
4
Christmas piano tiles christmas piano songs 6 4
5
Christmas Gift List shopping gift 45 30
6
Christmas Wallpapers ???? Xmas Tree Live Wallpaper christmas tree wallpapers 6 2
7
Christmas Photo Frames, Effects & Cards Art 🎄 🎅 christmas pictures 31 1
8
Christmas Songs christmas song 46 32
9
Christmas Live Wallpaper Free arbol de navidad 36 4
10
Farm Snow: Happy Christmas Story With Toys & Santa christmassy games 18 3

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
halle berry 56 49 250+ 223
kristen bell 56 45 250+ 210
chrism 55 9 250+ 99
chistmas 55 6 250+ 99
costumes 50 24 250+ 67

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Halle Berry Wallpaper TOP 20 halle berry halle berry ≤5 24
2
Green Alien Dance - New Dance Figures зачем 26 38
3
Santa Call Merry Christmas Prank cellophane 36 44
4
rē•spin respin ≤5 19
5
Fake Call With American Girl JJ anerican girl 45 19
6
Hollywood Stunts Movie Star hobbs 38 50
7
Ben & Holly: Elf & Fairy Party ben and holly 32 31
8
Hippo's Tales: The Wizard of OZ achouu 21 41
9
Flying SuperHero Rope Vegas Rescue necessary 48 23
10
Morphle bananas in pajamas 36 37

These five keywords: “halle berry”, “kristen bell”, “chrism”, “chistmas”, “costumes”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Halle Berry Wallpaper TOP 20”, “Green Alien Dance - New Dance Figures”, “Santa Call Merry Christmas Prank”, “rē•spin”, “Fake Call With American Girl JJ”, “Hollywood Stunts Movie Star”, “Ben & Holly: Elf & Fairy Party”, “Hippo's Tales: The Wizard of OZ”, “Flying SuperHero Rope Vegas Rescue”, “Morphle”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “chrismas”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “chrismas