"hairdresser" App Store Keywords Research Case | ASOTools
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"hairdresser" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “hairdresser” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “scrabble cheats”, “live net tv”, “instagram filters”, “therapeutics”, “goan”, “pine”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “hairdresser” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword hairdresser from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
best hairdresser ≤5 10 250+ 145
the hairdresser ≤5 8 250+ 133
adam and eve hairdressers ≤5 30 250+ 217
hairdressers journal int ≤5 30 250+ 123
hari's hairdressers ≤5 30 250+ 119

The search volume of the core keyword hairdresser in Google App Store reached 38, its difficulty level reached 22, and the number of apps related to it reached 250+, among them, there are 100 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Toca Hair Salon 4 hair styler 61 12
2
Hair salon games : Hair styles and Hairdresser hair style salon 7 9
3
Hair saloon - Spa salon hair dressers 46 14
4
Barber Shop Hair Cut Salon- Hair Cutting Game 2020 hair cuts 55 9
5
Girls Haircut, Hair Salon & Hairstyle Games 3D hair dresser games 11 12
6
Monster High™ Beauty Shop: Fangtastic Fashion Game momsterhigh 50 39
7
Braided Hairstyle Fashion Stylist - Salon Games capelli 33 19
8
Fashion Hair Salon hair fashion 11 9
9
Daddys Hair Salon lelaki 16 16
10
Hair Clipper Prank - Taser Scissors hairdresser hair clipper prank shaving 11 18

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
roblodd 88 30 250+ 243
roblodlx 88 30 250+ 241
ooking 80 75 250+ 235
doninor 80 36 244 160
pizza hoay 77 66 250+ 248

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Homescapes home's 65 36
2
Toca Life World: Build stories & create your world toca boca 56 16
3
Toca Kitchen 2 foods 77 38
4
Magic Tiles 3 piaon 58 20
5
Snapchat snapchat 83 46
6
Dropbox: Cloud Storage to Backup, Sync, File Share drobook 72 54
7
Gacha Life gacha life 63 30
8
Discord - Talk, Video Chat & Hang Out with Friends niscord 83 56
9
Among Us among us 87 75
10
LokiCraft loki 40 31

These five keywords: “roblodd”, “roblodlx”, “ooking”, “doninor”, “pizza hoay”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Homescapes”, “Toca Life World: Build stories & create your world”, “Toca Kitchen 2”, “Magic Tiles 3”, “Snapchat”, “Dropbox: Cloud Storage to Backup, Sync, File Share”, “Gacha Life”, “Discord - Talk, Video Chat & Hang Out with Friends”, “Among Us”, “LokiCraft”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “hairdresser”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “hairdresser