"balance" App Store Keywords Research Case | ASOTools
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"balance" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “balance” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “fluidos”, “fabricate”, “sparx”, “swat”, “british airways”, “zteam”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “balance” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword balance from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
newbalance 65 36 249 176
new balance 55 29 248 161
chemical equation balance 39 26 247 132
checks and balances 39 12 249 124
check pf balance 38 28 249 151

The search volume of the core keyword balance in Google App Store reached 46, its difficulty level reached 62, and the number of apps related to it reached 250+, among them, there are 43 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Balance Health balance health app 14 7
2
Balance Grille App balance grille app 9 31
3
Meditation App by Balance In Me balance app 6 3
4
Extreme Balancer 3 balancing 50 30
5
Bubble Level level 47 70
6
balance - Menopause Support balance — menopause support ≤5 30
7
Balance 3D balancd 50 54
8
Balance - Power grid elettricità 12 9
9
Extreme Balancer 2 juegos de equilibrios 7 17
10
Balance Ball balenced 50 52

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
eb 65 55 249 159
newbalance 65 36 249 176
gmes 58 58 250+ 244
aitel 58 40 248 190
recharge jio 58 9 248 63

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
eBay Shopping - Buy, sell, and save this holiday ensy 90 44
2
EB Mobile wisemen 28 22
3
Fresh EBT - Food Stamp Balance fresh 50 65
4
EB-Link ebtron eb link ≤5 22
5
EB Ride eb mobile app ≤5 18
6
EB-Banking eb banking app ≤5 30
7
TANGEDCO Mobile App (Official) tneb 51 29
8
TNEB Bill Calculator tneb bill calculator 19 10
9
TNEB genius eb ≤5 29
10
Mental Hospital:EB 2 Lite hospital madness 2 ≤5 23

These five keywords: “eb”, “newbalance”, “gmes”, “aitel”, “recharge jio”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “eBay Shopping - Buy, sell, and save this holiday”, “EB Mobile”, “Fresh EBT - Food Stamp Balance”, “EB-Link”, “EB Ride”, “EB-Banking”, “TANGEDCO Mobile App (Official)”, “TNEB Bill Calculator”, “TNEB”, “Mental Hospital:EB 2 Lite”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “balance”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “balance