"hair dying" App Store Keywords Research Case | ASOTools
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"hair dying" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “hair dying” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “haircuts”, “however”, “barclays online banking”, “shoulder pain”, “the edge”, “lie”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “hair dying” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword hair dying from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
dying hair 32 10 250+ 111
dying your hair 6 6 250+ 83
dying people s hair ≤5 12 249 127
dying hair games ≤5 10 250+ 167
dying hair app ≤5 5 250+ 76

The search volume of the core keyword hair dying in Google App Store reached 43, its difficulty level reached 9, and the number of apps related to it reached 250+, among them, there are 93 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hair color changer - Try different hair colors balayage 58 43
2
Hair Color Changer: Change your hair color booth dyeing hair 43 8
3
Hair Color hair dyeing 43 8
4
Hair Stylist Fashion Salon ❤ Rainbow Unicorn Hair hair curler 51 30
5
Hair Color Changer Real hair color for girls 31 30
6
Fabby Look — hair color changer & style effects colorazione capelli 24 8
7
Hair Color Change Photo Editor change hair color photo editor ≤5 4
8
Hair Color Changer - Change your hair color booth hair color changer change your hair color booth ≤5 7
9
Hair Color brunette hair color 26 8
10
Toca Hair Salon 4 hair styler 61 12

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
sephoria 72 39 249 195
sophora 72 37 250+ 184
shepora 72 36 249 188
sopora 72 30 250+ 164
sephora 67 35 249 178

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Sephora - Buy Makeup, Cosmetics, Hair & Skincare saphora 72 42
2
SEPHORiA: House of Beauty sephoria: house of beauty ≤5 30
3
Ulta Beauty: Shop Makeup, Skin, Hair & Perfume ulya 66 40
4
SALLY BEAUTY - Shop Hair Color, Hair Care & Beauty sally beauty 49 40
5
SEPHORA United Arab Emirates سيفورا sephora uae 21 36
6
Kylie Cosmetics kylie jenner 51 43
7
Sephora Forward senfora ≤5 30
8
Sephora Corporate Events sephora corporate events ≤5 19
9
Lookfantastic lookfantastic 41 46
10
IPSY: Makeup, Beauty, and Tips ipsy 50 35

These five keywords: “sephoria”, “sophora”, “shepora”, “sopora”, “sephora”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Sephora - Buy Makeup, Cosmetics, Hair & Skincare”, “SEPHORiA: House of Beauty”, “Ulta Beauty: Shop Makeup, Skin, Hair & Perfume”, “SALLY BEAUTY - Shop Hair Color, Hair Care & Beauty”, “SEPHORA United Arab Emirates سيفورا”, “Kylie Cosmetics”, “Sephora Forward”, “Sephora Corporate Events”, “Lookfantastic”, “IPSY: Makeup, Beauty, and Tips”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “hair dying”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “hair dying