"hair color changer" App Store Keywords Research Case | ASOTools
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"hair color changer" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “hair color changer” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “chome”, “penultimate”, “mincraft for free”, “aspal 9”, “p d f reader”, “night vision”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “hair color changer” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword hair color changer from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
hair color changer⁺ 23 12 250+ 84
hair color changer app 19 7 250+ 92
color hair changer 19 6 250+ 88
hair - color changer 19 6 250+ 81
hair color changer free 12 6 250+ 92

The search volume of the core keyword hair color changer in Google App Store reached 35, its difficulty level reached 16, and the number of apps related to it reached 250+, among them, there are 86 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hair color changer - Try different hair colors balayage 58 43
2
Hair Color Changer: Change your hair color booth blond 51 50
3
Hair Color Changer Real hair color for girls 31 30
4
Fabby Look — hair color changer & style effects bleach hair 25 12
5
Hair Color Change Photo Editor change hair color photo editor ≤5 4
6
Hair Color Changer - Change your hair color booth hair color changer change your hair color booth ≤5 7
7
Hair And Eye Color Changer Ultimate изменить цвет глаз и волос ≤5 8
8
SALLY BEAUTY - Shop Hair Color, Hair Care & Beauty sally beauty 49 40
9
Hair Color brunette hair color 26 8
10
Easy Hair Color Changer hair color changer game for kids ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tubufy 80 69 249 248
tibify 80 69 249 247
p 73 80 250+ 65
sephoria 72 39 249 195
sophora 72 37 250+ 184

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Keep - Notes and Lists googlekeep 55 24
2
FaceApp — Face Editor & Beauty Makeover adaee 63 64
3
Maps - Navigate & Explore googelmap 93 34
4
Canva: Graphic Design, Video Collage, Logo Maker саnva 82 63
5
Disney+ disney + plus 73 36
6
Wish - Shopping Made Fun widh 72 37
7
Files by Google: Clean up space on your phone files 58 44
8
Bubble Shooter bobble shooting 60 26
9
Spotify: Listen to new music, podcasts, and songs espoty fay 82 60
10
Uber Eats: Order Food Delivery uber eats 74 30

These five keywords: “tubufy”, “tibify”, “p”, “sephoria”, “sophora”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Keep - Notes and Lists”, “FaceApp — Face Editor & Beauty Makeover”, “Maps - Navigate & Explore”, “Canva: Graphic Design, Video Collage, Logo Maker”, “Disney+”, “Wish - Shopping Made Fun”, “Files by Google: Clean up space on your phone”, “Bubble Shooter”, “Spotify: Listen to new music, podcasts, and songs”, “Uber Eats: Order Food Delivery”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “hair color changer”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “hair color changer