"haikus" App Store Keywords Research Case | ASOTools
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"haikus" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “haikus” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “dream team”, “elves”, “minnie”, “alloys”, “hangman”, “prison architect”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “haikus” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword haikus from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
jodohaikus ≤5 30 250+ 238
haikus in español ≤5 30 250+ 227
creador de haikus ≤5 30 250+ 201
barry writes haikus ≤5 30 249 233
generador de haikus ≤5 30 249 221

The search volume of the core keyword haikus in Google App Store reached 32, its difficulty level reached 20, and the number of apps related to it reached 249, among them, there are 157 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
My Daily Haiku haikus in español ≤5 30
2
Epic Haiku haiku 48 26
3
Smart Haiku Generator haiku poem maker ≤5 30
4
HaikuJAM - write together, feel better adeel hamza ≤5 30
5
Haiku by BAF haiku fan 16 41
6
Daily Haiku haiku poem 33 5
7
Haiku Generator haiku poem maker ≤5 30
8
How To Write Haiku Poems haiku poem 33 5
9
My Daily Haiku let's enjoy haiku's sounds ≤5 30
10
Adventure Escape: Dark Ruins ruin 41 34

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ficpok 100 72 250+ 245
favs book 100 37 250+ 160
faço book 100 25 250+ 175
fcee book 100 30 250+ 196
amazon 93 62 249 67

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Facebook faceb 100 79
2
Wattpad - Read & Write Stories wattpad 73 45
3
Twitch: Livestream Multiplayer Games & Esports twithr 93 30
4
Epic: Kids' Books & Educational Reading Library epic gamrs 77 34
5
Fruit Ninja® fruiy 56 17
6
Monster Legends mosnter 63 18
7
Brawl Stars brawl stars 67 58
8
Hulu: Stream all your favorite TV shows and movies hulu 75 36
9
Google Duo - High Quality Video Calls apinoide 72 65
10
Twitter twiiit 93 73

These five keywords: “ficpok”, “favs book”, “faço book”, “fcee book”, “amazon”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Facebook”, “Wattpad - Read & Write Stories”, “Twitch: Livestream Multiplayer Games & Esports”, “Epic: Kids' Books & Educational Reading Library”, “Fruit Ninja®”, “Monster Legends”, “Brawl Stars”, “Hulu: Stream all your favorite TV shows and movies”, “Google Duo - High Quality Video Calls”, “Twitter”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “haikus”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “haikus