"elves" App Store Keywords Research Case | ASOTools
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"elves" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “elves” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “pinoy tambayan”, “austin texas”, “cutest wallpapers”, “witty”, “block ad”, “minecrat”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “elves” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword elves from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
elf on the shelves 39 3 250+ 69
bookshelves 34 11 249 80
shelves 33 19 249 19
themselves 31 15 250+ 165
save yourselves 26 34 250+ 235

The search volume of the core keyword elves in Google App Store reached 38, its difficulty level reached 15, and the number of apps related to it reached 249, among them, there are 76 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
ElfYourself® elfes 50 5
2
Christmas Call™ - Elf On The Shelf Call Simulator video calling elf on the shelf ≤5 30
3
Find the Scout Elves — The Elf on the Shelf® elfontheshelf 39 14
4
Elf on The Shelf Calling the shelf ≤5 14
5
Elf On The Shelf Live Tracker Simulator 2019 christmas elf tracker 2019 ≤5 30
6
Elves vs Dwarves dwarfs 41 22
7
Call From Elf On The Shelf Simulator call elf ≤5 5
8
The Elf on the Shelf® Ideas elf on a shelf 39 7
9
Dragon & Elfs dragon game studio 8 10
10
Call from Elf - Santa's elves santa's engineer ≤5 2

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
raiding 66 47 250+ 220
r.a.i.d 66 30 250+ 141
udos 61 62 250+ 243
genshin impact 58 51 248 160
raid 57 63 250+ 142

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
PokeRaid - Worldwide Remote Raids raids 43 25
2
RAID: Shadow Legends r.a.i.d 66 30
3
Moto Highway Rider violence moto driving ≤5 7
4
RAID HQ mobile gaming studios ≤5 19
5
Traffic Rider motor cycles 55 17
6
Top Rider: Bike Race & Real Traffic bike racing- top rider game ≤5 30
7
Raid Boss raid boss 9 20
8
KING`s RAID granblue 30 39
9
Moto Rider GO: Highway Traffic motto motto 39 16
10
GO Raid Party - Get invited to raid remotely! pokemon go raids 33 35

These five keywords: “raiding”, “r.a.i.d”, “udos”, “genshin impact”, “raid”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “PokeRaid - Worldwide Remote Raids”, “RAID: Shadow Legends”, “Moto Highway Rider”, “RAID HQ”, “Traffic Rider”, “Top Rider: Bike Race & Real Traffic”, “Raid Boss”, “KING`s RAID”, “Moto Rider GO: Highway Traffic”, “GO Raid Party - Get invited to raid remotely!”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “elves”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “elves