"guppy" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “guppy” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “pantera rosa”, “buenos aires”, “transnet”, “beautiful”, “eagle game”, “classification”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “guppy” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword guppy from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
bubble guppy 45 17 246 163
guppy fish 38 23 248 128
guppy breeding 14 19 248 140
guppys aquarium ≤5 30 249 191
guppy wallpaper hd ≤5 23 248 216

The search volume of the core keyword guppy in Google App Store reached 46, its difficulty level reached 36, and the number of apps related to it reached 246, among them, there are 159 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
My Guppy guppies 46 19
2
guppy - Car Sharing guppy - car sharing ≤5 30
3
Guppy Lifestyle guppy breeding app ≤5 30
4
Bubble Adventure guppy bubble guppy 45 17
5
3D Guppy Fish Wallpapers Pro guppies live wallpaper ≤5 6
6
Guppy guppy games ≤5 20
7
Nusantara Guppy Wallpapers HD guppy wallpaper hd ≤5 23
8
Guppy Fish guppy fish 38 23
9
Highrange Guppy bubble hop for guppies ≤5 25
10
Guppy live wallpaper guppy wallpaper live ≤5 7

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
favs book 100 33 250+ 150
whatsapp website 100 17 250+ 122
amazon 93 61 250+ 69
twithr 93 30 250+ 243
wappssap 90 71 249 245

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
ThriftBooks: New & Used Books thriftbooks 41 44
2
PocketBook reader free reading epub, pdf, cbr, fb2 porket book 34 20
3
Free Books - Download & Read Free Books read books anytime anywhere ≤5 10
4
Google Play Books - Ebooks, Audiobooks, and Comics books 62 71
5
NOOK: Read eBooks & Magazines barns and noble 63 45
6
Likewise: Movie, TV, Book Recommendations recommendation 53 34
7
Facebook fassabook 100 64
8
Amazon Kindle kindle 63 36
9
Criminal Law Book Offline offence 31 35
10
eReader Prestigio: Book Reader prestigio 36 42

These five keywords: “favs book”, “whatsapp website”, “amazon”, “twithr”, “wappssap”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “ThriftBooks: New & Used Books”, “PocketBook reader free reading epub, pdf, cbr, fb2”, “Free Books - Download & Read Free Books”, “Google Play Books - Ebooks, Audiobooks, and Comics”, “NOOK: Read eBooks & Magazines”, “Likewise: Movie, TV, Book Recommendations”, “Facebook”, “Amazon Kindle”, “Criminal Law Book Offline”, “eReader Prestigio: Book Reader”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “guppy”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “guppy