"grass roots" App Store Keywords Research Case | ASOTools

1.Preparing Research App Store Keywords

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “grass roots” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “e u”, “permiso”, “tubi”, “؛pubg mobile”, “طرب”, “free vpn”.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：

Question Keywords	User Keywords	The action Keywords	Function Keywords	The location Keywords
Question keywords describe why users search for applications.	User Keywords represent the role your target audience plays when using the application.	The action keyword specifies how to handle your application and use it.	Function keywords are basic functions of an application.	The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “grass roots” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword grass roots from the ASOTools, as follows:

Top 5 Keywords	Search Volume	KD	Search results	Head apps
grass roots mystery shopping	≤5	30	250+	201
grass roots yoga au	≤5	30	250+	70
grass roots football	≤5	30	249	124
pot farm grass roots	≤5	17	249	176
grass roots mdickie	≤5	28	250+	250

The search volume of the core keyword grass roots in Google App Store reached 34, its difficulty level reached 17, and the number of apps related to it reached 250+, among them, there are 117 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Bud Farm: Grass Roots	pot	51	65
2		Bud Farm: 420	high day 420	≤5	30
3		Bud Farm: Idle Tycoon - Build Your Weed Farm	bud	45	41
4		Grassroots California	grassroots	22	27
5		Cheech and Chong Bud Farm	cheech and chongs	39	40
6		Grass Roots Yoga AU	grass roots yoga au	≤5	30
7		Grassroots Stats	grass roots football	≤5	30
8		Hempire - Plant Growing Game	hampier	58	30
9		Wiz Khalifa's Weed Farm	khalifa	41	45
10		Grassroots Footbol	grass roots football	≤5	30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords	Search Volume	KD	Search results	Head apps
faceboke	100	64	250+	236
face-book	100	62	250+	225
whatsapp website	100	17	250+	122
y tuber	100	30	250+	173
facebook	97	89	250+	116

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.

Top 10 apps related to the App Store keywords:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Facebook	faceb	100	79
2		Facebook Lite	fcboook lit	73	60
3		Facebook Local	local	43	66
4		Messenger Lite: Free Calls & Messages	messenger lite	49	21
5		Facebook Business Suite	facebook for businesses	56	30
6		Workplace from Facebook	work place	51	35
7		Messenger – Text and Video Chat for Free	messenger	83	86
8		Facebook Analytics	facebook analytics	25	20
9		Messenger Kids – The Messaging App for Kids	messenger kids	50	22
10		Facebook Gaming	gaking	55	49

These five keywords: “faceboke”, “face-book”, “whatsapp website”, “y tuber”, “facebook”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Facebook”, “Facebook Lite”, “Facebook Local”, “Messenger Lite: Free Calls & Messages”, “Facebook Business Suite”, “Workplace from Facebook”, “Messenger – Text and Video Chat for Free”, “Facebook Analytics”, “Messenger Kids – The Messaging App for Kids”, “Facebook Gaming”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “grass roots”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

ASO Tools