"plann" App Store Keywords Research Case | ASOTools
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"plann" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “plann” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “takis”, “oak”, “fotoshop”, “danza”, “dogs barking”, “positive singles”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “plann” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword plann from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
plannet fitness 66 19 249 124
planner 57 71 250+ 91
enterprise resource planning 53 2 250+ 15
route planner 52 35 250+ 90
planned parenthood 49 39 250+ 182

The search volume of the core keyword plann in Google App Store reached 49, its difficulty level reached 63, and the number of apps related to it reached 249, among them, there are 135 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Plann + Analytics for Instagram plann +analytics for instagram ≤5 30
2
Preview - Plan your Instagram preview 41 49
3
Preview for Instagram Feed - Free Planner App инстаграм планирование постов ≤5 9
4
PLANOLY: Plan, Schedule, Post planoly 40 31
5
Feed Preview for Instagram feeds 45 23
6
Feed Master for Instagram сетка 18 21
7
Tailwind: Pinterest & Instagram Planner Scheduler tailwind 38 50
8
Planner Pro - Personal Organizer planner plus 29 14
9
My Daily Planner: To Do List, Calendar, Organizer organizer 38 59
10
Microsoft Planner planner 57 71

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
inetagram 100 43 249 196
intansgram 100 31 250+ 156
imea 87 43 247 190
ilea 87 42 247 190
tiek took 83 58 249 236

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Instagram insatgram 100 51
2
IGTV from Instagram - Watch IG Videos & Clips igtv 44 25
3
Regrann Pro - Repost for Instagram regrann pro - repost for instagram ≤5 6
4
Grid Photo Maker for Instagram - PhotoSplit photo split 18 17
5
Video Downloader for Instagram & Save photos save videos 32 21
6
Repost for Instagram - Regrann regann 38 43
7
Followers & Unfollowers for Instagram | InstaBoard instaboard ≤5 30
8
Preview - Plan your Instagram preview 41 49
9
InStar - Free Instagram followers community instagram followers free 46 12
10
PopJam popjam 26 28

These five keywords: “inetagram”, “intansgram”, “imea”, “ilea”, “tiek took”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Instagram”, “IGTV from Instagram - Watch IG Videos & Clips”, “Regrann Pro - Repost for Instagram”, “Grid Photo Maker for Instagram - PhotoSplit”, “Video Downloader for Instagram & Save photos”, “Repost for Instagram - Regrann”, “Followers & Unfollowers for Instagram | InstaBoard”, “Preview - Plan your Instagram”, “InStar - Free Instagram followers community”, “PopJam”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “plann”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “plann