"gowns" App Store Keywords Research Case | ASOTools
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"gowns" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “gowns” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “discover”, “microsoft one drive”, “icons”, “delirium”, “zoo”, “omegel”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “gowns” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword gowns from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
wedding gowns 36 4 250+ 30
bridal gowns 31 2 250+ 25
ball gowns 22 1 250+ 17
formal gowns 18 1 250+ 16
princess banquet gowns-free makeup game for girls ≤5 30 250+ 127

The search volume of the core keyword gowns in Google App Store reached 48, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 14 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Best Evening Dresses and Gowns Designs 2020 - 2021 evening dresses 33 10
2
Evening Gowns formal gowns 18 1
3
Designer Wedding Gowns and Bridal Gowns Design kleinfeld bridal 18 1
4
Classic Ankara Short Gowns classic ankara short styles ≤5 30
5
Wedding Gowns wedding dresses 40 19
6
9ja Lace Short Gown Styles. lace short gown styles ≤5 30
7
Naija Lace Off Shoulder Gowns robe dentelle 2019 ≤5 30
8
Long Ankara Gowns Styles gown styles ≤5 30
9
Ankara Long Gown Design & Fashion Styles long gown 26 1
10
Woman Gown Design 2019 gown design 39 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
david bridals 50 46 250+ 209
vestido de novia 50 10 250+ 93
ankara 48 58 250+ 10
styes 48 52 250+ 231
modanisa 48 33 250+ 159

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Wedding Dresses Online Shopping davids bridal 41 8
2
JJsHouse - Wedding Dresses , Prom Dresses & More jjs house 37 16
3
Stillwhite: Wedding Dress Marketplace still white 20 12
4
Jovani Fashion - Prom Dresses | Wedding Dresses prom dresses 30 7
5
Wedding Dress Marketplace: All In One Shopping App still white 20 12
6
Wedding Gowns wedding dresses 40 19
7
Wedding Dresses abito da sposa ≤5 3
8
Wedding Planner - Checklist, Budget & Countdown the knot 48 11
9
Bridebook - The Wedding Planning App wedding coordinator 11 4
10
Plus Size Wedding Dresses plus size wedding dresses ≤5 30

These five keywords: “david bridals”, “vestido de novia”, “ankara”, “styes”, “modanisa”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Wedding Dresses Online Shopping”, “JJsHouse - Wedding Dresses , Prom Dresses & More”, “Stillwhite: Wedding Dress Marketplace”, “Jovani Fashion - Prom Dresses | Wedding Dresses”, “Wedding Dress Marketplace: All In One Shopping App”, “Wedding Gowns”, “Wedding Dresses”, “Wedding Planner - Checklist, Budget & Countdown”, “Bridebook - The Wedding Planning App”, “Plus Size Wedding Dresses”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “gowns”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “gowns