"gowns" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “gowns” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “discover”, “microsoft one drive”, “icons”, “delirium”, “zoo”, “omegel”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance:
Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “gowns” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword gowns from the ASOTools, as follows:
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
wedding gowns | 36 | 4 | 250+ | 30 |
bridal gowns | 31 | 2 | 250+ | 25 |
ball gowns | 22 | 1 | 250+ | 17 |
formal gowns | 18 | 1 | 250+ | 16 |
princess banquet gowns-free makeup game for girls | ≤5 | 30 | 250+ | 127 |
The search volume of the core keyword gowns in Google App Store reached 48, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 14 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 | Best Evening Dresses and Gowns Designs 2020 - 2021 | evening dresses | 33 | 10 | |
2 |
|
Evening Gowns | formal gowns | 18 | 1 |
3 |
|
Designer Wedding Gowns and Bridal Gowns Design | kleinfeld bridal | 18 | 1 |
4 |
|
Classic Ankara Short Gowns | classic ankara short styles | ≤5 | 30 |
5 |
|
Wedding Gowns | wedding dresses | 40 | 19 |
6 |
|
9ja Lace Short Gown Styles. | lace short gown styles | ≤5 | 30 |
7 |
|
Naija Lace Off Shoulder Gowns | robe dentelle 2019 | ≤5 | 30 |
8 |
|
Long Ankara Gowns Styles | gown styles | ≤5 | 30 |
9 |
|
Ankara Long Gown Design & Fashion Styles | long gown | 26 | 1 |
10 |
|
Woman Gown Design 2019 | gown design | 39 | 9 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
david bridals | 50 | 46 | 250+ | 209 |
vestido de novia | 50 | 10 | 250+ | 93 |
ankara | 48 | 58 | 250+ | 10 |
styes | 48 | 52 | 250+ | 231 |
modanisa | 48 | 33 | 250+ | 159 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
|
Wedding Dresses Online Shopping | davids bridal | 41 | 8 |
2 |
|
JJsHouse - Wedding Dresses , Prom Dresses & More | jjs house | 37 | 16 |
3 |
|
Stillwhite: Wedding Dress Marketplace | still white | 20 | 12 |
4 |
|
Jovani Fashion - Prom Dresses | Wedding Dresses | prom dresses | 30 | 7 |
5 |
|
Wedding Dress Marketplace: All In One Shopping App | still white | 20 | 12 |
6 |
|
Wedding Gowns | wedding dresses | 40 | 19 |
7 |
|
Wedding Dresses | abito da sposa | ≤5 | 3 |
8 |
|
Wedding Planner - Checklist, Budget & Countdown | the knot | 48 | 11 |
9 |
|
Bridebook - The Wedding Planning App | wedding coordinator | 11 | 4 |
10 |
|
Plus Size Wedding Dresses | plus size wedding dresses | ≤5 | 30 |
These five keywords: “david bridals”, “vestido de novia”, “ankara”, “styes”, “modanisa”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Wedding Dresses Online Shopping”, “JJsHouse - Wedding Dresses , Prom Dresses & More”, “Stillwhite: Wedding Dress Marketplace”, “Jovani Fashion - Prom Dresses | Wedding Dresses”, “Wedding Dress Marketplace: All In One Shopping App”, “Wedding Gowns”, “Wedding Dresses”, “Wedding Planner - Checklist, Budget & Countdown”, “Bridebook - The Wedding Planning App”, “Plus Size Wedding Dresses”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “gowns”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: