"girls hairstyles" App Store Keywords Research Case | ASOTools
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"girls hairstyles" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “girls hairstyles” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “gundam wing”, “g mod”, “poshm”, “gomaji”, “19 crimes”, “monitored”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “girls hairstyles” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword girls hairstyles from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
hairstyles for girls 53 8 250+ 55
cute hairstyles for girls 31 4 250+ 57
cute girls hairstyles 27 4 250+ 72
hairstyles for short hair girls 26 5 250+ 62
hairstyles for girls with short hair 26 4 250+ 52

The search volume of the core keyword girls hairstyles in Google App Store reached 34, its difficulty level reached 8, and the number of apps related to it reached 250+, among them, there are 63 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Girls Hairstyles girl hairstyles 34 6
2
Girls Hairstyles Step By Step 2020 new hairstyle app 2020 for girls ≤5 1
3
Hairstyles step by step for girls hàir style 61 7
4
Cute Girls Hairstyles 2020 cute girls hairstyles 27 4
5
Girls Hair Changer 👸🏼👸🏻 koferim sensin 31 46
6
Offline Hairstyles Step by Step for Girls hairstyles for girls - step by step catalogue ≤5 30
7
Hairstyles step by step for girls simple balo ke design ≤5 6
8
Hairstyles Step by Step for Girls - offline hairstyles for girls step by step 6 1
9
Girls Hairstyles - Step by Step college girls hairstyles ≤5 30
10
Girls Women Hairstyles and Girls Hairstyle 2019 short curly hair styler app for girls ≤5 2

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
girl 62 94 250+ 199
hair styler 61 12 250+ 121
hàir style 61 7 250+ 100
short hairstyles 58 5 250+ 40
short haircut 58 3 250+ 49

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hey Girl! my girl 32 23
2
College Girls Team Makeover olivia palermo 36 50
3
High School Couple: Girl & Boy Makeover dressing games 41 21
4
Girls Craft Story: Build & Craft Game For Girls online games for girls 28 24
5
Bad Girls Wrestling Rumble: Women Fighting Games bad girls 43 16
6
Save The Girl the girl game 50 30
7
Hip Hop Battle - Girls vs. Boys Dance Clash dancers 56 10
8
Girls X Battle 2 grils 25 29
9
3D Nail Art Games for Girls girl gamers 50 30
10
Slash & Girl - Endless Run slashed 33 21

These five keywords: “girl”, “hair styler”, “hàir style”, “short hairstyles”, “short haircut”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Hey Girl!”, “College Girls Team Makeover”, “High School Couple: Girl & Boy Makeover”, “Girls Craft Story: Build & Craft Game For Girls”, “Bad Girls Wrestling Rumble: Women Fighting Games”, “Save The Girl”, “Hip Hop Battle - Girls vs. Boys Dance Clash”, “Girls X Battle 2”, “3D Nail Art Games for Girls”, “Slash & Girl - Endless Run”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “girls hairstyles”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “girls hairstyles