"giornale" App Store Keywords Research Case | ASOTools
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"giornale" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “giornale” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “room decor”, “denial”, “corrlinks”, “matichon”, “الطلبات”, “everyday”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “giornale” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword giornale from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
il giornale 65 17 250+ 108
libero giornale 29 15 250+ 167
telegiornale 16 12 250+ 192
giornale trentino 14 10 250+ 183
il giornale di carate ≤5 30 250+ 224

The search volume of the core keyword giornale in Google App Store reached 41, its difficulty level reached 13, and the number of apps related to it reached 250+, among them, there are 106 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Giornale Radio giornale radio tv ≤5 30
2
Italian Newspapers italian newspapers ≤5 30
3
il Giornale Pdf Premium il giornale 65 17
4
Il Giornale Sardo il giornale 65 17
5
laRegione giornale il giornale.it ≤5 30
6
Il Giornale di Vicenza Digital il giornale di vicenza digital ≤5 30
7
Il Giornale di Sicilia il giornale di sicilia ≤5 30
8
Prime pagine titoli giornali 11 6
9
Repubblica.it la repubblica 72 23
10
Quotidiani Italiani ilmanifesto 36 44

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
marcao libre 85 29 250+ 147
mercaro libre 85 30 250+ 22
dailymail 82 23 250+ 139
haberler 80 36 249 175
news 78 89 250+ 165

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mercado Libre: compra fácil y rápido marcada libre 85 30
2
Promoção do Mercado mercado livre promoção ≤5 18
3
Diario Libre grupo diario libre ≤5 30
4
Mercado Pago mercadoria pago 65 49
5
CPML - Compare Prices Mercado Libre mercado libre venezuela 2020 29 34
6
Tools for Mercado Libre Free mercaro libre 85 30
7
Novedades en Mercado Libre novedades de mercadolibre ≤5 24
8
Tools For Mercado Libre PRO mercado livre brasil instalar ≤5 24
9
Marco Polo - Stay In Touch marco polo 56 40
10
Autos Usados Mexico autos usados 43 17

These five keywords: “marcao libre”, “mercaro libre”, “dailymail”, “haberler”, “news”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Mercado Libre: compra fácil y rápido”, “Promoção do Mercado”, “Diario Libre”, “Mercado Pago”, “CPML - Compare Prices Mercado Libre”, “Tools for Mercado Libre Free”, “Novedades en Mercado Libre”, “Tools For Mercado Libre PRO”, “Marco Polo - Stay In Touch”, “Autos Usados Mexico”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “giornale”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “giornale