"room decor" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “room decor” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “unidades”, “parábola”, “maze”, “ll bean”, “поиск по фотографии”, “kingsman”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “room decor” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword room decor from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
living room decorating 34 7 250+ 40
bedroom decor 32 10 250+ 16
bedroom decoration 31 8 250+ 18
bedroom decors 31 4 250+ 45
room decorator 30 6 250+ 52

The search volume of the core keyword room decor in Google App Store reached 39, its difficulty level reached 27, and the number of apps related to it reached 250+, among them, there are 74 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Room Planner: Home Interior & Floorplan Design 3D interior design 51 39
2
Redecor - Home Design Game decor home 48 15
3
Design My Room decorating the room 29 8
4
Home Design Dreams - Design My Dream House Games casas 47 38
5
Houzz - Home Design & Remodel houzz 50 16
6
My Room Design - Home Decorating & Decoration Game game room decoration 19 30
7
My Home - Design Dreams my home 45 38
8
DIY Room Decor Ideas - 350 Best Decor уютная комната ≤5 7
9
Homestyler - Interior Design & Decorating Ideas decorating 38 40
10
Home - Design & Décor Shopping home shopping 28 21

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
pinterrest 87 55 250+ 224
ilea 87 45 247 204
pintersts 87 42 249 184
hope depot 87 33 250+ 169
home deopt 87 32 250+ 162

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pinterest printreste 87 56
2
Pinterest Lite intéressé 26 41
3
Video Downloader for Pinterest pinterest video downloader 45 14
4
Download Video for Pinterest pinterest video indirme 21 27
5
4000 DIY ideas ake ideas ltd ≤5 30
6
Tips for Pinterest 2020 pintrs eight ≤5 30
7
Home Design : Amazing Interiors home design interiors 34 10
8
Cute Wallpapers ???? Kawaii fodos. de. patalla 68 30
9
Creative Decorating Ideas pinttest 49 41
10
Black Art Wallpaper art noir love ≤5 6

These five keywords: “pinterrest”, “ilea”, “pintersts”, “hope depot”, “home deopt”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Pinterest”, “Pinterest Lite”, “Video Downloader for Pinterest”, “Download Video for Pinterest”, “4000 DIY ideas”, “Tips for Pinterest 2020”, “Home Design : Amazing Interiors”, “Cute Wallpapers ???? Kawaii”, “Creative Decorating Ideas”, “Black Art Wallpaper”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “room decor”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “room decor