"gifting" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “gifting” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “pregnancy”, “gardeners”, “2020”, “premium spotify”, “prodigy”, “vk”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “gifting” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword gifting from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
2fa fortnite gifting 19 30 247 171
igp: india ki gifting site ≤5 9 250+ 84
gifting chaos ≤5 30 250+ 232
ribbon gifting ريبون للإهداء ≤5 30 249 225
giftagram: gifting made easy ≤5 30 249 116

The search volume of the core keyword gifting in Google App Store reached 53, its difficulty level reached 24, and the number of apps related to it reached 250+, among them, there are 113 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Gifting for Women gifting for women ≤5 30
2
tinysurprise - Online Gifting gifting app ≤5 7
3
SwiftGift — #1 Gifting App polemur ltd ≤5 32
4
IGP: INDIA ki GIFTING SITE igp 27 39
5
Gifted - Gift List Manager gifted 38 28
6
CADO Gifting cado - gifting app ≤5 30
7
Ferns N Petals: Flowers, Cakes, Gifts Delivery App ferns and petals 46 21
8
Penny & Flo: Finding Home penny 48 46
9
Gift Card Diwali Gifts India Gifting App Online gifter lk ≤5 30
10
Gifting.pk promo2u – promotional products ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
whatsapp website 100 17 250+ 122
wappssap 90 71 249 245
vatsapa 90 66 249 242
wasappt 90 66 249 238
wafsat 90 64 249 242

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
WhatsApp Messenger wappssap 90 71
2
Whatscan for Whatsapp Web whasupp web 100 30
3
Whats Web what whatsapp web 21 10
4
WhatsApp Business whatsapp plus 60 14
5
Whats Web For Whatsapp Web Scan : Status Saver what s app scanner app ≤5 9
6
Messenger for WhatsApp Web messenger for whatsapp app 48 11
7
Whats Web Scan for Whatsapp Whatscan QR Code 2019 whatsapp scanner web 45 12
8
Whats Web wssup web 100 21
9
Whats Web wa web 78 30
10
Whats Web Scan whatsapp web scan 45 12

These five keywords: “whatsapp website”, “wappssap”, “vatsapa”, “wasappt”, “wafsat”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “WhatsApp Messenger”, “Whatscan for Whatsapp Web”, “Whats Web”, “WhatsApp Business”, “Whats Web For Whatsapp Web Scan : Status Saver”, “Messenger for WhatsApp Web”, “Whats Web Scan for Whatsapp Whatscan QR Code 2019”, “Whats Web”, “Whats Web”, “Whats Web Scan”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “gifting”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “gifting