"gel nails" App Store Keywords Research Case | ASOTools

"gel nails" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “gel nails” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “dictionnaire francais”, “foodball”, “sanapchat”, “integral calculus”, “android auto”, “air soft”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “gel nails” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword gel nails from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
gel nails games ≤5 30 250+ 68
uv lamp for gel nails ≤5 30 250+ 43
well gel nails ≤5 30 250+ 30
gel nails designs ≤5 30 250+ 16
gel nails: the best gel nail polish ideas ≤5 30 250+ 15

The search volume of the core keyword gel nails in Google App Store reached 41, its difficulty level reached 5, and the number of apps related to it reached 250+, among them, there are 29 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Gel Nails Step by step uñas de gel ≤5 30
2
Acrylic Nails! naial 60 20
3
Gel Nails unhas de gel passo a passo ≤5 30
4
Gel Nails unhas de gel 43 5
5
Gel Nail Polish gel nails step by step ≤5 30
6
Gel Nail Designs gel nails designs ≤5 30
7
Nail Art Fashion Salon: Manicure and Pedicure Game manicure and pedicure 24 5
8
Gel Nails gel ≤5 22
9
Uv Gel Nail Kit uv lamp for gel nails ≤5 30
10
Acrylic Nails juegos de niñas para poner uñas postizas ≤5 10

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
nail salons 63 8 250+ 67
girls 60 68 250+ 180
naial 60 20 250+ 110
nail salon 57 36 250+ 78
nail salon! 57 9 250+ 79

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hello Kitty Nail Salon hello kity 58 17
2
Nail Salon : Nail Designs Nail Spa Games for Girls nail solon 40 7
3
Girls Nail Salon - Manicure games for kids girl gamea 50 20
4
Fashion Nail Salon Game: Manicure and Pedicure App manicures 46 7
5
Nail Salon Manicure - Fashion Girl Game nail polishing 28 5
6
Acrylic Nails! naial 60 20
7
Nail Salon 3D nail salon 57 36
8
Fashion Nail Salon cuticle 36 43
9
3D Nail Art Games for Girls girl gamers 50 30
10
Nail salon juego de pintar uñas niñas ≤5 30

These five keywords: “nail salons”, “girls”, “naial”, “nail salon”, “nail salon!”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Hello Kitty Nail Salon”, “Nail Salon : Nail Designs Nail Spa Games for Girls”, “Girls Nail Salon - Manicure games for kids”, “Fashion Nail Salon Game: Manicure and Pedicure App”, “Nail Salon Manicure - Fashion Girl Game”, “Acrylic Nails!”, “Nail Salon 3D”, “Fashion Nail Salon”, “3D Nail Art Games for Girls”, “Nail salon”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “gel nails”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “gel nails