"garmin forerunner 235" App Store Keywords Research Case | ASOTools
×

"garmin forerunner 235" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “garmin forerunner 235” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “earth quake”, “amphibians”, “céu”, “tv guide”, “spongebob squarepants”, “smoothies recipes”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “garmin forerunner 235” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword garmin forerunner 235 from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
garmin forerunner 235 watch face ≤5 30 250+ 225
garmin connect mobile app forerunner 235 ≤5 30 250+ 147
garmin connect forerunner 235 ≤5 30 249 211
garmin connect forerunner 235 app ≤5 30 249 198
garmin connect mobile forerunner 235 ≤5 30 248 199

The search volume of the core keyword garmin forerunner 235 in Google App Store reached 36, its difficulty level reached 2, and the number of apps related to it reached 50, among them, there are 21 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Garmin Connect™ g a r m i n 60 30
2
Reconnect Garmin Watch garmin fenix 6s sapphire ≤5 30
3
Reconnect Garmin Watch - legacy version garmin first avenger ≤5 30
4
Garmin Drive™ garmin dash cam 21 10
5
Connect IQ™ Store connect iq 22 24
6
Garmin Add-on ⌚ for Sleep as Android garmin sleep tracker ≤5 30
7
Garmin Explore™ garmin gps 30 11
8
Garminer - Watch Faces for Garmin supercal - for garmin watches ≤5 20
9
Garmin Smartphone Link gps garmin 29 11
10
Garmin Dive™ sport diver mag ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
nike 76 31 250+ 108
drive 73 70 250+ 176
dafit 68 38 249 199
fotbit 61 31 249 182
strava 61 24 250+ 121

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Nike nikes shoes 60 19
2
Nike Training Club - Home workouts & fitness plans nike + training 43 24
3
Nike SNKRS: Find & Buy The Latest Sneaker Releases snakers 60 33
4
Nike Run Club nike run 45 27
5
Nike Adapt adapt 39 38
6
NIKE Express nike high tops 34 47
7
Jordan Keyboard jordan 13 46 30
8
adidas adidas 70 26
9
Nike Learning Passport найки ран ≤5 24
10
Foot Locker: Sneakers, clothes & culture footlockee 66 36

These five keywords: “nike”, “drive”, “dafit”, “fotbit”, “strava”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Nike”, “Nike Training Club - Home workouts & fitness plans”, “Nike SNKRS: Find & Buy The Latest Sneaker Releases”, “Nike Run Club”, “Nike Adapt”, “NIKE Express”, “Jordan Keyboard”, “adidas”, “Nike Learning Passport”, “Foot Locker: Sneakers, clothes & culture”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “garmin forerunner 235”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “garmin forerunner 235