"game football" App Store Keywords Research Case | ASOTools
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"game football" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “game football” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “english translator”, “الطلبات”, “threading”, “merida”, “rip tide”, “google earth map”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “game football” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword game football from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
football game 41 36 250+ 179
football game tomorrow 24 14 250+ 130
college football game 24 11 250+ 111
monday night football game 23 30 250+ 26
score football game 19 19 250+ 169

The search volume of the core keyword game football in Google App Store reached 46, its difficulty level reached 25, and the number of apps related to it reached 250+, among them, there are 179 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Soccer Cup 2020: Free Football Games foot boll game 46 31
2
REAL FOOTBALL CHAMPIONS LEAGUE : WORLD CUP 2020 koura 28 38
3
World Soccer League bống đá 56 28
4
Fanatical Football footh boll 66 39
5
American Football Champs football games · 53 24
6
Soccer Star 2020 Football Cards: The soccer game game foot ball 46 25
7
Madden NFL 21 Mobile Football footballs 66 22
8
Ultimate Soccer - Football soccer ultimatum ≤5 26
9
World Dream Football League 2020: Pro Soccer Games football myanmar games 2019 new ≤5 14
10
CFL Football Frenzy cfl 25 34

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
nba 83 52 250+ 68
nfl 79 42 250+ 91
paris saint-germain 73 23 249 104
fantasy football 69 32 250+ 101
spotr man 68 32 249 205

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
NBA: Live Games & Scores nba standings 61 10
2
NBA LIVE Mobile Basketball nbq 61 22
3
NBA 2K Mobile Basketball 2k 46 36
4
NBA NOW Mobile Basketball Game nba all star 2020 21 30
5
NBA JAM by EA SPORTS™ space-jam 36 28
6
NBA 2K20 nba 2k20 50 23
7
Basketball NBA Live Scores, Stats, & Schedules nba scores 61 12
8
NBA Dunk - Play Basketball Trading Card Games basketball cards 23 19
9
MyNBA2K20 nba2020 45 30
10
Basketball Fantasy Manager 2k20 ???? NBA Live Game manager game 14 20

These five keywords: “nba”, “nfl”, “paris saint-germain”, “fantasy football”, “spotr man”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “NBA: Live Games & Scores”, “NBA LIVE Mobile Basketball”, “NBA 2K Mobile Basketball”, “NBA NOW Mobile Basketball Game”, “NBA JAM by EA SPORTS™”, “NBA 2K20”, “Basketball NBA Live Scores, Stats, & Schedules”, “NBA Dunk - Play Basketball Trading Card Games”, “MyNBA2K20”, “Basketball Fantasy Manager 2k20 ???? NBA Live Game”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “game football”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “game football