"innovation" App Store Keywords Research Case | ASOTools
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"innovation" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “innovation” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “pdf to word converter”, “publicas”, “textnow”, “veryfitpro”, “my t-mobile”, “idioma”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “innovation” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword innovation from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
new innovation 36 15 250+ 118
new innovations 35 20 250+ 142
wildgame innovations 20 33 250+ 199
merkury innovations 18 28 250+ 183
mercury innovations 15 24 250+ 170

The search volume of the core keyword innovation in Google App Store reached 36, its difficulty level reached 47, and the number of apps related to it reached 250+, among them, there are 36 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Innovative 101: Learn Spanish, English, & 32 more 101 38 63
2
LED Innov led 47 67
3
Innovation CU Mobile Banking innovation credit union app ≤5 23
4
Innovation Platform india innovation ≤5 30
5
Technology & Innovation activate innovation ≤5 30
6
Innovation HQ itnnovation limited ≤5 30
7
Global Innovation Index gii 2018 ≤5 30
8
Innovation inovasion 24 35
9
Digital Innovation One innovate digital ≤5 30
10
Managing Innovation managing innovation reference ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
suolongo 66 30 250+ 30
vpn 65 100 250+ 194
‎vpn 65 36 250+ 192
vpns 65 36 250+ 182
portugual 63 13 250+ 80

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Perfect Ear - Music Theory, Ear & Rhythm Training perfect pitch 40 15
2
Speak English - 5000 Phrases & Sentences 5 000 38 30
3
Learn English. Speak English perfectionist english ≤5 14
4
Learn Turkish - 15,000 Words learn turkish easy ≤5 6
5
Learn Norwegian Free norway language 24 1
6
Learn French. Speak French learn french 34 39
7
Learn German - 15,000 Words einen 21 44
8
English with Lingualeo língua leo 28 32
9
Duolingo: Learn Languages Free duolingo 68 34
10
Learn Russian FREE ???????? russian language 28 14

These five keywords: “suolongo”, “vpn”, “‎vpn”, “vpns”, “portugual”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Perfect Ear - Music Theory, Ear & Rhythm Training”, “Speak English - 5000 Phrases & Sentences”, “Learn English. Speak English”, “Learn Turkish - 15,000 Words”, “Learn Norwegian Free”, “Learn French. Speak French”, “Learn German - 15,000 Words”, “English with Lingualeo”, “Duolingo: Learn Languages Free”, “Learn Russian FREE ????????”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “innovation”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “innovation