"free kids games" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “free kids games” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “wake on lan”, “kitchen cabinets”, “advance”, “call ofduty”, “facebook-lite”, “interactive broker”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “free kids games” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword free kids games from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
free games for kids 50 19 250+ 181
kids free games 46 19 250+ 177
kids games for free 46 17 250+ 186
games for free for kids 46 17 250+ 179
free games kids 46 16 250+ 173

The search volume of the core keyword free kids games in Google App Store reached 47, its difficulty level reached 21, and the number of apps related to it reached 250+, among them, there are 185 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
PBS KIDS Games bbs kids 56 14
2
Dinosaur games for kids and toddlers 2 4 years old kids games 55 27
3
Monster Trucks Game for Kids 2 boy games 46 19
4
World of Peppa Pig – Kids Learning Games & Videos pippa pig 70 17
5
Funny Food educational games for kids toddlers vegetales 55 14
6
Kids Balloon Pop Game Free 🎈 baloon 51 14
7
Colors for Kids, Toddlers, Babies - Learning Game colours 41 26
8
Kids Doodle - Color & Draw Free Game dooding 60 61
9
Makeup Girls - Makeup & Dress-up games for kids kid hames 46 19
10
Masha and the Bear Child Games under games 55 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
nafflix 93 43 250+ 185
robomx 88 53 249 220
madonald 85 43 246 193
mcds 85 25 243 153
mc donall 85 30 248 12

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Netflix nèlix 93 68
2
Netflix  netflixxl 93 30
3
SHOWTIME showtime 54 35
4
DVD Netflix dvds 46 9
5
Nick Jr. - Shows & Games nick jonas 56 46
6
Nick nlck 68 57
7
Freeform - Movies & TV Shows freeform 42 28
8
Lifetime - Watch Full Episodes & Original Movies married at first sight 30 22
9
DisneyNOW – Episodes & Live TV disny channel 50 25
10
Old Movies - Oldies but Goldies ol 60 65

These five keywords: “nafflix”, “robomx”, “madonald”, “mcds”, “mc donall”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Netflix”, “Netflix ”, “SHOWTIME”, “DVD Netflix”, “Nick Jr. - Shows & Games”, “Nick”, “Freeform - Movies & TV Shows”, “Lifetime - Watch Full Episodes & Original Movies”, “DisneyNOW – Episodes & Live TV”, “Old Movies - Oldies but Goldies”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “free kids games”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “free kids games