"free games online" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “free games online” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “quarantine”, “share it”, “temperatures”, “trolls”, “talbots”, “booking com”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “free games online” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword free games online from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
free online games 42 41 250+ 236
online games for free 39 44 250+ 239
play games online for free 34 30 250+ 235
free fire games online 33 24 250+ 186
free online games kids 28 30 250+ 157

The search volume of the core keyword free games online in Google App Store reached 51, its difficulty level reached 45, and the number of apps related to it reached 250+, among them, there are 238 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
gamesWhats - Games Free Online gaming world pushpinder ≤5 24
2
Neverland Casino Slots 2020 - Social Slots Games neverland 28 38
3
Caesars Casino: Free Slots Machines caesars casino 28 32
4
Vegas Friends - Casino Slots for Free calder casino 11 35
5
Contra City - Online Shooter (3D FPS) ігри по сіті з другом стрілялки ≤5 28
6
Rento - Dice Board Game Online rento 27 34
7
SOLITAIRE CARD GAMES FREE! acme solitaire free card games classic ≤5 15
8
Air Combat OL: Team Match air combat 15 21
9
Fairway Solitaire - Where Solitaire and Golf Merge fairway 35 31
10
Blitz Brigade - Online FPS fun blitzes 56 17

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wotchap 90 30 249 245
nooker 80 53 250+ 208
domano 80 37 249 157
doninor 80 36 244 160
doninos 80 25 248 122

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
myVEGAS Slots - Las Vegas Casino Slot Machines my casino 34 30
2
TextNow: Free Texting & Calling App text now 68 30
3
NFL nfl 79 42
4
APUS Message Center—Intelligent management 资讯助手信息 ≤5 32
5
Slotomania™ Free Slots: Casino Slot Machine Games slotomania 42 41
6
Wattpad - Read & Write Stories wappad 73 44
7
SHOWTIME showtime 54 35
8
Free Call : Call Free & Free Text llamar 36 19
9
Plenty of Fish Free Dating App pof 72 24
10
OkCupid - The Online Dating App for Great Dates okcupid 60 24

These five keywords: “wotchap”, “nooker”, “domano”, “doninor”, “doninos”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “myVEGAS Slots - Las Vegas Casino Slot Machines”, “TextNow: Free Texting & Calling App”, “NFL”, “APUS Message Center—Intelligent management”, “Slotomania™ Free Slots: Casino Slot Machine Games”, “Wattpad - Read & Write Stories”, “SHOWTIME”, “Free Call : Call Free & Free Text”, “Plenty of Fish Free Dating App”, “OkCupid - The Online Dating App for Great Dates”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “free games online”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “free games online