"moneda de cambio" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “moneda de cambio” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “xvii”, “funeral”, “assurant”, “chicka chicka boom boom”, “home builders”, “focaccia”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “moneda de cambio” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword moneda de cambio from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
cambio de moneda 24 9 250+ 95
cambio de moneda extranjera 7 30 250+ 73
cambio de moneda dolar a pesos ≤5 1 250+ 36
calculadora de cambio de moneda ≤5 30 250+ 84
cambio de moneda y convertidor gratis ≤5 30 250+ 82

The search volume of the core keyword moneda de cambio in Google App Store reached 38, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 71 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Exchange Rates & Currency Converter cerency converter 65 6
2
Easy Currency Converter xcurrency converter 65 7
3
Currency Converter - Exchange convertidos de moneda 55 6
4
My Currency Converter convertidor de monedas 35 6
5
Currency Converter Plus Free with AccuRate™ currency convert 65 59
6
World Currency exchange rates carrancy exchange 53 6
7
Currency converter offline валюты 34 7
8
All Currency Converter the currency converter 65 30
9
Currency Converter free conversor de divisas 38 7
10
Xe Currency Converter & Money Transfer xchange rate 60 44

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
sbay 90 65 249 243
sabuway 73 27 249 138
subway 72 76 250+ 67
apinoide 72 65 250+ 237
itcoin 70 69 248 118

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Subway Surfers sabuway 73 27
2
eBay Shopping - Buy, sell, and save this holiday bebay 90 60
3
Subway Princess Runner suffice 46 33
4
Sbay Find & Book Flight Ticket sbay find ≤5 30
5
Temple Run الألعاب 61 60
6
Subway Santa Princess Runner subwdysufer ≤5 17
7
Hoverboard Surfers 3D skating rink 38 46
8
Temple Run 2 games 77 94
9
Subway rush 2 tallboy 31 50
10
Subway Rider - Train Rush subway rider ≤5 14

These five keywords: “sbay”, “sabuway”, “subway”, “apinoide”, “itcoin”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Subway Surfers”, “eBay Shopping - Buy, sell, and save this holiday”, “Subway Princess Runner”, “Sbay Find & Book Flight Ticket”, “Temple Run”, “Subway Santa Princess Runner”, “Hoverboard Surfers 3D”, “Temple Run 2”, “Subway rush 2”, “Subway Rider - Train Rush”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “moneda de cambio”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “moneda de cambio