"fortune" App Store Keywords Research Case | ASOTools
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"fortune" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “fortune” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “holm”, “blast”, “adriene yoga”, “petshop”, “purble place”, “los andes diario”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “fortune” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword fortune from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
wheel of fortunes 50 25 250+ 157
whell of fortune 50 23 249 150
wheel fortune 50 20 249 127
fortuner 50 15 250+ 127
wheel of fortune 48 34 248 166

The search volume of the core keyword fortune in Google App Store reached 35, its difficulty level reached 58, and the number of apps related to it reached 250+, among them, there are 81 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
FORTUNE - Global Business News & Analysis fortune magazine 13 12
2
Fortune Teller - Life Path fortune teller 36 31
3
Palm Reading - Fortune Teller & Future Analysis palm reader 42 19
4
Fortune City - A Finance App fortune city 10 27
5
My real fortune teller free app that tells truth yes or no fortune teller free ≤5 30
6
Fortune Cookie Wisdoms fortune cookiw 36 24
7
Happy Wheel-Wheel Of Fortune the wacky wheel ≤5 30
8
Wheel of Fortune: Free Play free gaes 55 57
9
Crystal Ball - Fortune telling telling the future 16 5
10
Wheel of Fortune Slots Casino vanna white 39 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
casino 61 100 250+ 207
casiona 61 44 250+ 233
oracles 60 2 250+ 30
adivinador 58 46 250+ 219
happy wheela 58 36 250+ 201

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
NEW SLOTS 2020-free casino games & slot machines casinp 61 44
2
Cash Blitz - Free Slot Machines & Casino Games slots 52 94
3
Tycoon Casino™: Free Vegas Jackpot Slots casiona 61 44
4
Quick Hit Casino Games - Free Casino Slots Games casnio 41 37
5
Gold Fortune Casino™ - Free Vegas Slots cacino 43 40
6
Huuuge Casino Slots - Slot Machines 777 казино 34 36
7
Double Win Casino Slots - Free Video Slots Games double 35 59
8
DoubleU Casino - Free Slots vergin game 48 52
9
Lightning Link Casino: Free Vegas Slots! 10M Bonus pokies 38 35
10
Casino hot model Slots model 49 62

These five keywords: “casino”, “casiona”, “oracles”, “adivinador”, “happy wheela”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “NEW SLOTS 2020-free casino games & slot machines”, “Cash Blitz - Free Slot Machines & Casino Games”, “Tycoon Casino™: Free Vegas Jackpot Slots”, “Quick Hit Casino Games - Free Casino Slots Games”, “Gold Fortune Casino™ - Free Vegas Slots”, “Huuuge Casino Slots - Slot Machines 777”, “Double Win Casino Slots - Free Video Slots Games”, “DoubleU Casino - Free Slots”, “Lightning Link Casino: Free Vegas Slots! 10M Bonus”, “Casino hot model Slots”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “fortune”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “fortune