"forever. 21" App Store Keywords Research Case | ASOTools
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"forever. 21" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “forever. 21” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ingilizce türkçe çeviri”, “frog”, “jack”, “sugar daddy”, “keyboard”, “shoe carnival”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “forever. 21” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword forever. 21 from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
21 forever 65 27 250+ 162
forever 21 63 25 250+ 175
forever 21 coupons 26 12 250+ 96
21 forever plus 23 12 250+ 92
forever 21 plus 20 20 250+ 144

The search volume of the core keyword forever. 21 in Google App Store reached 65, its difficulty level reached 23, and the number of apps related to it reached 250+, among them, there are 171 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Forever 21 - The Latest Fashion & Clothing 21 forever 65 27
2
FOREVER 21 PH 21 forever 65 27
3
Forever 21 Coupons Deals & Discounts ???????? forever 21 coupons 26 12
4
forever 21 promo code forever 21 coupons 26 12
5
Fashion Nova fashion nova 65 28
6
H&M - we love fashion henm 83 65
7
Rainbow - Clothing for Women, Plus Size & Kids rainbow 57 69
8
SHEIN-Fashion Shopping Online s h e i n 80 26
9
Victoria’s Secret victories secret 72 37
10
Old Navy ole navy 72 36

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
favs book 100 33 250+ 150
amaxon 100 28 247 122
amazom 100 23 246 107
amzoma 100 30 250+ 160
amazun 100 30 249 169

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
ThriftBooks: New & Used Books thriftbooks 41 44
2
PocketBook reader free reading epub, pdf, cbr, fb2 porket book 34 20
3
Free Books - Download & Read Free Books read books anytime anywhere ≤5 10
4
Google Play Books - Ebooks, Audiobooks, and Comics books 62 71
5
NOOK: Read eBooks & Magazines barns and noble 63 45
6
Likewise: Movie, TV, Book Recommendations recommendation 53 34
7
Facebook fassabook 100 64
8
Amazon Kindle kindle 63 36
9
Criminal Law Book Offline offence 31 35
10
eReader Prestigio: Book Reader prestigio 36 42

These five keywords: “favs book”, “amaxon”, “amazom”, “amzoma”, “amazun”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “ThriftBooks: New & Used Books”, “PocketBook reader free reading epub, pdf, cbr, fb2”, “Free Books - Download & Read Free Books”, “Google Play Books - Ebooks, Audiobooks, and Comics”, “NOOK: Read eBooks & Magazines”, “Likewise: Movie, TV, Book Recommendations”, “Facebook”, “Amazon Kindle”, “Criminal Law Book Offline”, “eReader Prestigio: Book Reader”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “forever. 21”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “forever. 21