"football fantasy" App Store Keywords Research Case | ASOTools
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"football fantasy" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “football fantasy” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “foodpanda”, “openoffice”, “descargas mp3”, “cbs news”, “printrest”, “cut”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “football fantasy” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword football fantasy from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
fantasy football 69 32 250+ 101
fantasy football espn 63 28 250+ 137
epsn fantasy football 63 23 249 121
yahoo fantasy football 53 31 250+ 163
espn fantasy football 52 41 250+ 187

The search volume of the core keyword football fantasy in Google App Store reached 65, its difficulty level reached 18, and the number of apps related to it reached 250+, among them, there are 103 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
NFL Fantasy Football fantasy football 69 32
2
ESPN Fantasy Sports fantast football 65 12
3
Yahoo Fantasy Sports: Football, Basketball & More yahoo fanasty football 67 24
4
DraftKings - Daily Fantasy Football for Cash draft kingd 53 31
5
Fantasy Football My Playbook fantasy pros 54 23
6
(FPL) Fantasy Football Manager for Premier League ffm 28 34
7
Fantasy Football Draft Wizard fantasy football mock draft 36 24
8
FanDuel - Daily Fantasy Sports: Fantasy leagues fanduel 57 43
9
Fantasy Football Calculator fantasy football calculator 27 25
10
UEFA Champions League - Gaming Hub gaming hub 10 19

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
yahoos 93 27 250+ 133
live soccer 88 21 249 85
soccer scores live 88 15 250+ 85
live scorers 88 14 250+ 89
soccer live scores 88 14 250+ 71

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Yahoo Search yahoo search 46 22
2
Yahoo Sports: Stream live NFL games & get scores sports 67 74
3
Yahoo: News, Sports, Finance & Celebrity Videos yahoo video ≤5 18
4
Yahoo Mail – Organized Email hayoo mail 93 30
5
Yahoo - News, Mail, Sports my yahoo 34 26
6
Yahoo Fantasy Sports: Football, Basketball & More yahoo fanasty football 67 24
7
Yahoo News: Trending World, Breaking Local & US yahoo ニュース 58 26
8
Yahoo Weather yahoo weather 37 29
9
Yahoo OneSearch onesearch 20 31
10
Yahoo Finance: Real-Time Stocks & Investing News yahoo finace 73 19

These five keywords: “yahoos”, “live soccer”, “soccer scores live”, “live scorers”, “soccer live scores”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Yahoo Search”, “Yahoo Sports: Stream live NFL games & get scores”, “Yahoo: News, Sports, Finance & Celebrity Videos”, “Yahoo Mail – Organized Email”, “Yahoo - News, Mail, Sports”, “Yahoo Fantasy Sports: Football, Basketball & More”, “Yahoo News: Trending World, Breaking Local & US”, “Yahoo Weather”, “Yahoo OneSearch”, “Yahoo Finance: Real-Time Stocks & Investing News”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “football fantasy”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “football fantasy