"bershka" App Store Keywords Research Case | ASOTools
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"bershka" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bershka” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “free vpn”, “penguin club”, “seize”, “1 9”, “shingle”, “credit one”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “bershka” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bershka from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
bershka egypt 21 34 249 212
bershka usa 12 35 250+ 235
bershka albania 12 34 250+ 230
bershka us 12 31 250+ 220
bershka lebanon 12 29 250+ 208

The search volume of the core keyword bershka in Google App Store reached 60, its difficulty level reached 27, and the number of apps related to it reached 250+, among them, there are 171 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bershka - Fashion and trends online bereshka 45 34
2
PULL&BEAR peek und cloppenburg 50 34
3
Stradivarius - Online Fashion for Women starvarius 70 30
4
Zara zara's 82 30
5
H&M - we love fashion henm 83 65
6
MANGO - The latest in online fashion mango outlet 60 27
7
CSE BERSHKA berksha 34 23
8
Nike nike 76 34
9
SHEIN-Fashion Shopping Online s h e i n 80 26
10
Forever 21 - The Latest Fashion & Clothing 21 forever 65 27

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
amaxon 100 28 247 122
amazom 100 23 246 107
amzoma 100 30 250+ 160
fobuk 100 30 249 244
amazun 100 30 249 169

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Amazon Shopping - Search, Find, Ship, and Save amazom 100 23
2
Amazon for Tablets tablets 32 45
3
Amazon Music: Stream and Discover Songs & Podcasts amazon music 63 30
4
Amazon Prime Now amazon fresh 45 26
5
Amazon Prime Video àmazon prime 85 45
6
Amazon Assistant amazon kundenservice 33 41
7
Amazon Alexa alexa 61 32
8
Prime Video - Android TV believed 51 48
9
Amazon Photos amazon photo 47 35
10
Amazon Fire TV fire 61 72

These five keywords: “amaxon”, “amazom”, “amzoma”, “fobuk”, “amazun”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Amazon Shopping - Search, Find, Ship, and Save”, “Amazon for Tablets”, “Amazon Music: Stream and Discover Songs & Podcasts”, “Amazon Prime Now”, “Amazon Prime Video”, “Amazon Assistant”, “Amazon Alexa”, “Prime Video - Android TV”, “Amazon Photos”, “Amazon Fire TV”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “bershka”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “bershka