"first responders" App Store Keywords Research Case | ASOTools
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"first responders" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “first responders” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “watergirl and fireboy”, “babble app”, “threema”, “accomplishment”, “mi cuenta personal”, “affair”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “first responders” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword first responders from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
biodetection guide for first responders ≤5 30 248 238
hazmat first responders 5th ≤5 30 248 190
hazardous materials for first responders 5th edition ≤5 30 250+ 199
911 first responders ≤5 30 250+ 73
first responders games ≤5 30 250+ 65

The search volume of the core keyword first responders in Google App Store reached 34, its difficulty level reached 3, and the number of apps related to it reached 250+, among them, there are 35 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
HazMat for First Responders 5th Edition hazmat evac ≤5 30
2
Responders responders 9 12
3
Advanced First Responder first responder 22 5
4
Active911 active 911 24 36
5
Incident Responder responderrel8 ≤5 30
6
First Responder qs first responder ≤5 30
7
EMERGENCY HQ - free rescue strategy game non-emergency number 33 39
8
Hazmat First Responders 4ed FF hazmat first responders 5th ≤5 30
9
ResponderRel8 (Responder Relate) responderrel8 ≤5 30
10
Medical ID (Free): In Case of Emergency seized 50 44

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
datebook lite 73 30 250+ 195
find my friends 63 36 249 174
ring 60 71 250+ 37
fam.ly 60 13 250+ 103
cirlek 58 57 248 239

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fast Lite for Facebook & Messenger 2020 facebook mensseger 2020 ≤5 30
2
Lite for Facebook Lite - Swipe App top apps!!! lite ≤5 30
3
Daybook - Diary, Journal, Note, Mood Tracker journaling app 19 10
4
Faster Lite for Facebook - Color for Facebbok themes for facebook lite ≤5 30
5
Pinterest Lite intéressé 26 41
6
Gacha Life gacha life 63 30
7
SimpleMind Lite - Intuitive Mind Mapping mapa conceptial 66 29
8
Business Calendar 2 - Agenda, Planner & Widgets business planner 37 11
9
Opera News Lite - Less Data, More News opera news lite 6 13
10
Lite for Facebook lite reactions for facebook lite ≤5 10

These five keywords: “datebook lite”, “find my friends”, “ring”, “fam.ly”, “cirlek”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Fast Lite for Facebook & Messenger 2020”, “Lite for Facebook Lite - Swipe App”, “Daybook - Diary, Journal, Note, Mood Tracker”, “Faster Lite for Facebook - Color for Facebbok”, “Pinterest Lite”, “Gacha Life”, “SimpleMind Lite - Intuitive Mind Mapping”, “Business Calendar 2 - Agenda, Planner & Widgets”, “Opera News Lite - Less Data, More News”, “Lite for Facebook lite”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “first responders”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “first responders