"century" App Store Keywords Research Case | ASOTools

1.Preparing Research App Store Keywords

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “century” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “alessandra amoroso”, “видео”, “alquileres”, “malo”, “sisters”, “titlemax”.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：

Question Keywords	User Keywords	The action Keywords	Function Keywords	The location Keywords
Question keywords describe why users search for applications.	User Keywords represent the role your target audience plays when using the application.	The action keyword specifies how to handle your application and use it.	Function keywords are basic functions of an application.	The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “century” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword century from the ASOTools, as follows:

Top 5 Keywords	Search Volume	KD	Search results	Head apps
century link	56	47	249	213
centurylink	54	54	249	229
century 21	51	20	250+	88
21st century	41	20	250+	100
century21	41	16	250+	103

The search volume of the core keyword century in Google App Store reached 36, its difficulty level reached 46, and the number of apps related to it reached 250+, among them, there are 42 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Century	controle do receptor century	≤5	18
2		Century Bank and Trust	century bank & trust	≤5	30
3		Century Bank	century bank	25	38
4		My CenturyLink	centrylink	56	53
5		CENTURY 21 Local	century 21	51	20
6		Century Bank	century national bank mobile banking	≤5	2
7		20th century – alternative history	столетия	7	28
8		Century Credit Union	century credit union app	≤5	30
9		Century Federal Online Banking	century federal online banking	≤5	30
10		My Century Bank Mobile	century bank mobile app	6	26

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords	Search Volume	KD	Search results	Head apps
pintersti	87	30	250+	248
paypal	82	41	247	169
trger	82	22	250+	109
tatget	82	20	250+	107
targer	82	19	250+	105

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.

Top 10 apps related to the App Store keywords:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Parchisi STAR Online	leura mer	77	61
2		Wattpad - Read & Write Stories	wattpad	73	45
3		Darkness and Flame 4 (free to play)	flames 4 fun	≤5	11
4		Spotify: Listen to new music, podcasts, and songs	espoty fay	82	60
5		Pinterest	printreste	87	56
6		Waze - GPS, Maps, Traffic Alerts & Live Navigation	gos	72	61
7		Free Music Player(Download Now)+Podcast Downloader	energo pro	31	20
8		Pinterest Lite	intéressé	26	41
9		ZEDGE™ Wallpapers & Ringtones	wallpaper	68	98
10		OfferUp: Buy. Sell. Letgo. Mobile marketplace	offer up	68	34

These five keywords: “pintersti”, “paypal”, “trger”, “tatget”, “targer”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Parchisi STAR Online”, “Wattpad - Read & Write Stories”, “Darkness and Flame 4 (free to play)”, “Spotify: Listen to new music, podcasts, and songs”, “Pinterest”, “Waze - GPS, Maps, Traffic Alerts & Live Navigation”, “Free Music Player(Download Now)+Podcast Downloader”, “Pinterest Lite”, “ZEDGE™ Wallpapers & Ringtones”, “OfferUp: Buy. Sell. Letgo. Mobile marketplace”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “century”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

ASO Tools