"fifa 20" App Store Keywords Research Case | ASOTools
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"fifa 20" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “fifa 20” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “google chrome cast”, “go-to”, “eyed”, “burritos”, “bitcoin”, “facebook-messenger”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “fifa 20” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword fifa 20 from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
fifa 2021 35 20 250+ 143
fifa 2020 34 27 250+ 173
fifa mobile 20 25 34 249 209
fifa movile 20 24 37 250+ 219
fifa 2020 mobile 19 28 249 198

The search volume of the core keyword fifa 20 in Google App Store reached 52, its difficulty level reached 30, and the number of apps related to it reached 250+, among them, there are 169 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
FIFA Soccer fifa 54 35
2
EA SPORTS™ FIFA 19 Companion compation 50 40
3
Pack Opener for FUT 20 by SMOQ GAMES fut 20 24 29
4
Player Potentials 20 pepites fifa 20 12 36
5
NT 21 Draft and Pack Opener fut draft 34 24
6
FIFA - Tournaments, Soccer News & Live Scores world cup 34 52
7
eFootball PES 2021 pes 2021 55 29
8
Guide For Fifa2020 : new tips and celebrations guide for fifa 16 new tips ≤5 26
9
FUT 20 - Football Upgrade Team fifa 20 ultimate team 15 26
10
DRAFT 20 Simulator fut draft simulator 11 23

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
mynba 93 25 249 129
nba 83 52 250+ 68
nfl 79 42 250+ 91
jgmx 77 68 250+ 250
real marid 77 10 248 61

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
MyNBA2K21 mba 2k21 60 19
2
MyNBA2K20 nba2020 45 30
3
NBA 2K20 nba 2k20 50 23
4
NBA Dunk - Play Basketball Trading Card Games basketball cards 23 19
5
Los Angeles Lakers lakers 63 37
6
NBA 2K Mobile Basketball 2k 46 36
7
NBA 2K League nba 2k league 6 15
8
Locker Codes nba2k locker codes 21 41
9
For Kobe nba 2k14 games offline kobe bryant ≤5 19
10
My Basketball Team - Basketball Manager basketball team ≤5 6

These five keywords: “mynba”, “nba”, “nfl”, “jgmx”, “real marid”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “MyNBA2K21”, “MyNBA2K20”, “NBA 2K20”, “NBA Dunk - Play Basketball Trading Card Games”, “Los Angeles Lakers”, “NBA 2K Mobile Basketball”, “NBA 2K League”, “Locker Codes”, “For Kobe”, “My Basketball Team - Basketball Manager”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “fifa 20”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “fifa 20