"fidget spinner" App Store Keywords Research Case | ASOTools
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"fidget spinner" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “fidget spinner” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “joe rogan”, “egyptian”, “marinetraffic”, “delhi metro map”, “mcps”, “csi”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “fidget spinner” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword fidget spinner from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
spinner fidget 45 5 249 30
fidget spinners 30 5 250+ 29
fidget spinner games 14 5 250+ 33
fidget spinner io 10 5 250+ 42
fidget spinner.io 10 4 250+ 41

The search volume of the core keyword fidget spinner in Google App Store reached 41, its difficulty level reached 59, and the number of apps related to it reached 250+, among them, there are 32 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fidget Spinner sepiner 50 11
2
Fidget Spinner fidget spiner 45 5
3
Fidget Spinner - iSpinner gnocchi 53 30
4
Fidget Spinner .io Game spimer .io 18 30
5
Spinner Evolution - Merge Fidget Spinners! the spinners 21 3
6
Draw and Spin (Fidget Spinner) rainbow fidget spinner 9 3
7
Fisp.io Spins Master of Fidget Spinner fisp io ≤5 30
8
Fidget Spinner IO: spinin.io spinners vs monsters ≤5 5
9
Draw Finger Spinner finger soinner 14 4
10
Fidget Spinner.io fidget spinner i.o 6 4

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
patrick dempsey 55 61 250+ 249
michael corcoran 53 59 250+ 248
gnocchi 53 30 248 214
dradge 51 59 250+ 249
sinner 50 26 250+ 128

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
My Grumpy - The World's Moodiest Virtual Pet! dave navarro 39 53
2
Super Brawl Universe soongebob 63 25
3
Death Worm™ Free aileen wuornos 43 56
4
Fidget Spinner sepiner 50 11
5
Operate Now: Hospital - Surgery Simulator Game operating 46 30
6
Icing On The Cake stanley tucci 48 55
7
Run Sausage Run! cedric the entertainer 36 54
8
A&E - Watch Full Episodes of TV Shows ashley olsen 45 51
9
Stack Jump herschel walker 41 50
10
Tangle Master 3D twisting games 53 23

These five keywords: “patrick dempsey”, “michael corcoran”, “gnocchi”, “dradge”, “sinner”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “My Grumpy - The World's Moodiest Virtual Pet!”, “Super Brawl Universe”, “Death Worm™ Free”, “Fidget Spinner”, “Operate Now: Hospital - Surgery Simulator Game”, “Icing On The Cake”, “Run Sausage Run!”, “A&E - Watch Full Episodes of TV Shows”, “Stack Jump”, “Tangle Master 3D”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “fidget spinner”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “fidget spinner