"festival" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “festival” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “444”, “car race”, “gdocs”, “size”, “vuelos baratos”, “mejore”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “festival” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword festival from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mid autumn festival 46 37 249 177
festivals 46 13 250+ 17
festival of lights 36 10 250+ 67
festival foods 33 14 248 107
renaissance festival 29 46 250+ 234

The search volume of the core keyword festival in Google App Store reached 32, its difficulty level reached 55, and the number of apps related to it reached 250+, among them, there are 9 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Festival Foods festiv 46 55
2
FestivAll, Music Festival Guide festal 46 3
3
Hindu Festival Wishes, GIF Images, Messages, Quote festivals 46 13
4
Festival de Cannes – Official festival de cannes 15 31
5
All Festival Wishes & Greeting dumpling festival greetings ≤5 3
6
Cooking Festival cooking festival offline ≤5 9
7
All Festival Celebration GIF ???? 2019 all festival app ≤5 30
8
Festival Wishes & Greetings, Happy New Year Wishes happy life festival ≤5 30
9
All Festival Stickers for whatsapp festival stickers ≤5 2
10
Hindu Festival Wishes Image - All Festival Wishes hindu festival wishes ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tom and jerry 53 26 250+ 135
eventbrite 51 37 250+ 182
mooncake 50 48 249 213
fest 46 56 250+ 79
festiv 46 55 249 118

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Boomerang Make and Race - Scooby-Doo Racing Game jerry maguire 41 54
2
Race Jerry Car and Cat Speed tom y jerry juegos gratis de pelea ≤5 25
3
New Tom Run - Jungle Dash Adventure تومن جاري 48 42
4
Boomerang Make and Race 2 - Cartoon Racing Game ‏العاب كرتون نتورك 34 28
5
Catch Me - Tom chases Jerry jeeri ≤5 25
6
Tom and Jerry Stickers for WhatsApp tom y jerry stickers for whatsapp ≤5 9
7
Jigsaw Tom Puzzle Jerry Game tom u0026 jerry fare labirenti ≤5 26
8
Boomerang oomarang 51 44
9
Cartoon Videos tom and jerry movies 33 28
10
My Talking Tom 2 cat 63 98

These five keywords: “tom and jerry”, “eventbrite”, “mooncake”, “fest”, “festiv”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Boomerang Make and Race - Scooby-Doo Racing Game”, “Race Jerry Car and Cat Speed”, “New Tom Run - Jungle Dash Adventure”, “Boomerang Make and Race 2 - Cartoon Racing Game”, “Catch Me - Tom chases Jerry”, “Tom and Jerry Stickers for WhatsApp”, “Jigsaw Tom Puzzle Jerry Game”, “Boomerang”, “Cartoon Videos”, “My Talking Tom 2”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “festival”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “festival